Pillar Five: OPPORTUNITIES

Pillar Five: OPPORTUNITIES

Fifth Marketing Pillar - OPPORTUNITIES

We've finally made it. We are at the end of this little five episode arc where we've been discussing the Five Pillars of Marketing. We started with IDENTITY, finding ways to talk about the product. Then we identified our AUDIENCE, or ICA. We figured out who they were and what their pain points were. We're figuring out what problems they have that we might be able to solve. Next we discussed ways to identify our COMPETITION, and then in the last episode we talked about DIFFERENTIATION... figuring our ways to separate ourselves from the competition. Finally today we're talking all about OPPORTUNITIES. What exactly do I mean by Opportunities? Everything about your restaurant... from the location, decor, music, staff, menus, signage, website, etc... everything is an opportunity for you to communicate something to your potential customers. So today's episode is about figuring out all the different channels available to you... all the ways you might be able to tell your story to the people that matter: your customers! We've put together a workbook if you'd like, a place to keep all your assignments together. If you want to download the

Marketing Pillars Workbook you can do that by CLICKING HERE.

CONTINUING EDUCATION:

This week I'm linking to Daniel Pink's book, TO SELL IS HUMAN. BUY THE BOOK

Episoder(543)

Google Should Be at the Heart of Your Marketing Strategy

Google Should Be at the Heart of Your Marketing Strategy

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management....

19 Feb 11min

The Biggest Difference Between Independent Restaurants and Chains

The Biggest Difference Between Independent Restaurants and Chains

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and...

16 Feb 21min

How to CRUSH Your Marketing Goals (ENCORE)

How to CRUSH Your Marketing Goals (ENCORE)

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect revie...

12 Feb 23min

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operationa...

9 Feb 1h 13min

Why Not Raise Prices Every Single Month?

Why Not Raise Prices Every Single Month?

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAUR...

5 Feb 16min

Busy Isn't the Same as Productive

Busy Isn't the Same as Productive

#521 - Busy Isn't the Same as Productive *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://aji...

2 Feb 14min

Good Is No Longer Good Enough

Good Is No Longer Good Enough

#520 - Good Is No Longer Good Enough *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE S...

29 Jan 18min

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

#519 - 8 Ways to Increase Revenue (Without Spending a Dime on Marketing) *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you...

26 Jan 26min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
utbytte
lederpodden
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
rss-pa-konto
hr-podden-2