Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Is your marketing copy lacking that special spark? Ever wondered how you can drive more engagement overall? Whether you’re releasing a new bold brew or getting folks hyped about exciting events in the taproom, great words are the secret ingredient to holding your audience’s attention and generating the hype.

In this presentation we will explore the do’s and don’ts of marketing copy for craft beer brands. From writing irresistible headlines to hitting the right tone, you’ll discover easily applicable tactics to upgrade your messaging across social media, email campaigns, menus, and more. Learn how to tell your brewery’s unique story, emotionally connect with your audience, and channel simple creative writing tactics that inspire action. We’ll also look at mindset shifts that will give you the freedom to write with clarity, creativity, and confidence. Walk away with fast, actionable tips you can use right away, and new ideas to whip up excitement for every piece of collateral you create.

Natalie Cross is the lead digital strategist at Get Hoptimized, a digital marketing agency focused on delivering measurable results for breweries through innovative online marketing strategies. With years of experience working with both large and small brands, Natalie excels in crafting tailored solutions that enhance online visibility, foster community engagement and valuable customer relationships. Driven by a strong passion for the craft beer industry, she is dedicated to helping breweries succeed and flourish in the digital world by utilizing a spectrum of digital tools, analyzing trends, and applying tactics to maximize their marketing initiatives and achieve long-term growth.

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Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

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