#458 - How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene

#458 - How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene

FOUR ACTIONABLE TAKEAWAYS: Use the "Why, What, How" framework to communicate hard changes—always start with the why to reduce the shiver effect and maintain trust. Don't sugarcoat bad news—treat your team like adults, be honest about challenges, and frame positives where appropriate. Create a lever cheat sheet for your sellers so they know what they can give (discounts, services) and what to ask for in return to protect deal value. After major changes like a RIF, give the team a week to process, then reset expectations with managers leading the charge into the "new normal." PATH TO PRESIDENT’S CLUB: Chief Revenue Officer, Postal VP of International Sales, Wrike Senior Director of Sales, Wrike RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST”

Episoder(591)

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics...

8 Jan 36min

#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director

#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director

We put Evan Greek (Commercial AE at Gong) and Florin Tatulea (Head of Sales Development at Common Room) in a cold email cage match: 10 minutes per round, weird prompts, and you have to write something...

6 Jan 2min

#535 - He Sold A $30M Deal With One Page

#535 - He Sold A $30M Deal With One Page

In this episode, Nate Nasralla breaks down the one-page business case framework he used to help close a $30M enterprise deal and multiple seven-figure contracts. He walks through how to structure a on...

30 Des 202514min

#534 - #1 Sales Rep Runs The Exact Demo That Got Him Promoted 8x

#534 - #1 Sales Rep Runs The Exact Demo That Got Him Promoted 8x

In this episode, Adam Ochart, #1 sales rep from Gong breaks down the exact demo framework that helped him earn 8 promotions, consistently win enterprise deals, and maintain a 30%+ win rate. He walks t...

23 Des 20251min

#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith

#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith

Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode,...

18 Des 202534min

#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

In this special holiday episode, Santa and his elf break down the 12 most impactful sales tactics of 2025, covering negotiation, discovery, cold calling, prospecting, leadership, demo strategy, hiring...

16 Des 202536min

#531 - How to Scale Personalized Prospecting with Video (Even in SMB)

#531 - How to Scale Personalized Prospecting with Video (Even in SMB)

Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell int...

11 Des 202525min

#530 - Negotiation Masterclass: Your Sales Commission Savior

#530 - Negotiation Masterclass: Your Sales Commission Savior

December deals are different. Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away. In this Masterclass, Todd Caponi joins Nick and Armand to share strategies fr...

9 Des 202540min

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