The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of musi...
22 Jul 20252h 10min
Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything
In this clip of The Manager’s Playbook, I talk with Mag Rodriguez about the artist who helped change everything: LaRussell.After being introduced to EVEN, LaRussell became the platform’s first artist,...
18 Jul 202515min
Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to talk about the journey few founders ever get to share, what it means to break into venture capital as a Latino entrepreneur.Mag...
17 Jul 202514min
Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization
In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.From innovative artist subscription models, like “pay what you...
16 Jul 202515min
Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.We get into how thi...
15 Jul 202517min
The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership
In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.We unpac...
14 Jul 20252h 14min
Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers
In this clip of The Manager’s Playbook, Laurie Lee Boutet unpacks what it really means to lead as a woman in the music business.From empathy and collaboration to navigating bias and building strong te...
12 Jul 202518min
Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral
In this clip of The Manager’s Playbook, Laurie Lee Boutet dives into why CRM (Customer Relationship Management) is a game-changer in today’s music industry.We break down the shift from radio to stream...
11 Jul 202519min
