Ep 254 How to Win in the Federal Government Market with Paul Adler

Ep 254 How to Win in the Federal Government Market with Paul Adler

In this episode, Shawn sits down with Paul Adler, a veteran strategist in global revenue growth and a trusted advisor for companies entering the complex world of Federal Government markets. With decades of experience guiding businesses through the intricacies of federal contracting, Paul shares practical insights, battle-tested strategies, and hard-won lessons for founders and executives ready to scale through government channels.

Whether you’re a startup looking for your first pilot program, or a scaling company considering the government as a strategic customer, this episode offers the clarity and context you need to succeed.

🎧 What You’ll Learn:
  • Why the Federal Government "market" is very different from a government “contract”

  • What makes the U.S. Government a unique and relationship-driven buyer

  • Why commitment and focus are non-negotiables when entering this space

  • The best first steps a company should take—and the common mistakes to avoid

  • How to think about networking, certification, and timing in your market entry

  • Why subcontracting often beats aiming for the "prime" position from day one

  • A real-world success story of an entrepreneur who pivoted to win federal business

  • The truth about lobbyists, political shifts, and procurement dynamics

🔍 Topics Covered:
  • Strategic entry points into government markets

  • Building trust and brand in a relationship-first ecosystem

  • Targeting decision-makers and navigating procurement

  • The role of mentors and proven success stories in early wins

  • Long-term thinking in a highly regulated, highly competitive environment

📌 Guest Links:

Episoder(282)

009 The future of Banking and Fintech with UC Berkeley MBA Professor GREGORY LABLANC

009 The future of Banking and Fintech with UC Berkeley MBA Professor GREGORY LABLANC

On today’s show, we chat with Gregory LaBlanc, who is a lecturer and Distinguished Teaching Fellow at the Haas Business school at University of California Berkeley. He teaches primarily in the areas o...

23 Apr 202048min

008 The Amazing Story of the Rotten Tomatoes Website with original CEO Patrick Lee

008 The Amazing Story of the Rotten Tomatoes Website with original CEO Patrick Lee

On today’s show, we sit down with Patrick Lee, the co-founder and former CEO of Rotten Tomatoes, a leading entertainment website focused on movie reviews and news. It is one of the top 800 most visite...

23 Apr 202051min

007 How Startups are disrupting the Construction Industry with Stanley X SVP MICHAEL KEOGH

007 How Startups are disrupting the Construction Industry with Stanley X SVP MICHAEL KEOGH

Michael Keogh recently joined Stanley Black & Decker as SVP of their new Digital Innovation office. He is leading the effort to transform a 175-year old industrial company into a data and digital comp...

23 Apr 202040min

006 Paypal, Ebay, the story of China with Fintech expert ALAN TIEN

006 Paypal, Ebay, the story of China with Fintech expert ALAN TIEN

We talk to Alan Tien, an experienced senior executive in Internet, e-commerce, Online Payments, Emerging Markets (APAC), and Strategy. He has deep experience in Product Management, rooted in a strong ...

22 Apr 202025min

005 Being a CEO in Silicon Valley with JOHN MCNULTY

005 Being a CEO in Silicon Valley with JOHN MCNULTY

We chat with John McNulty who has been a driving force in the technology industry for almost forty years. He has held leadership positions starting as General Manager at Intel in 1980 and including Se...

19 Apr 202032min

004 Will Robots take my job with Robotic Process Automation expert SUNIL RANKA

004 Will Robots take my job with Robotic Process Automation expert SUNIL RANKA

We talk to Sunil Ranka. In the last 17 years, Sunil has built analytics and solution processes on more than 10 billion worth of businesses. He is the founder of Predikly (A Data Innovation Company) wh...

19 Apr 202036min

003 Investing in Startups with Ten Capital founder HALL MARTIN

003 Investing in Startups with Ten Capital founder HALL MARTIN

On today’s show, we interview Hall Martin, who is the founder and CEO of TEN Capital, a company that helps startups and growth companies everywhere raise funding from angels, family offices, venture c...

19 Apr 202028min

002 Autonomous Cars and AI with the Godfather of Silicon Valley PIERO SCARUFFI

002 Autonomous Cars and AI with the Godfather of Silicon Valley PIERO SCARUFFI

On the show today, we chat with Piero Scaruffi, a freelance software consultant who has been a visiting scholar at both Harvard and Stanford, conducting research on Artificial Intelligence and Cogniti...

19 Apr 202033min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
pengesnakk
stormkast-med-valebrokk-stordalen
okonomiamatorene
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
rss-politisk-preik
lederpodden
rss-pa-konto
rss-fa-makro