EP 87: Why Your Launch Isn’t Failing—Your Pre-Launch Is

Is Your Launch Flopping Because You Skipped This Step?

Ever wonder why your launch didn’t convert like you hoped—even though your offer is rock solid, your sales page looks amazing, and you thought you did “everything right”?

Here’s the truth: most launches don’t flop during the launch… they fail weeks before it even starts.

In this solo episode, I’m peeling back the curtain on the pre-launch mistakes that silently kill conversions—and sharing the strategies I’ve used to take launches from flat to sold-out. I even share how one of my clients went from 11 to 97 sales (yep, that’s an 8x increase) just by tightening up her pre-launch game.

We’re talking about the real work that needs to happen before you ever open the cart. From warming up your list, seeding your offer, and creating intentional visibility… this episode is basically your roadmap for a high-converting launch that doesn’t rely on hope and duct tape.

Oh—and if you’ve been flying by the seat of your pants or ghosting your list until launch day? This one’s especially for you.

On This Week’s Episode, We Discuss:

• Why Pre-Launch Strategy = The New Secret Weapon: Why launches really fall flat and how the pre-launch phase makes or breaks your revenue.
• The “Spray & Pray” Problem: Why winging your content or showing up out of nowhere won’t cut it—and what to do instead.
• Jennie’s 6-Week Pre-Launch Formula: A real behind-the-scenes look at how I help clients (and myself!) build momentum before the cart even opens.
• Case Study: From 11 Sales to 97: The simple pre-launch pivots that helped one client go from crickets to a 6-figure result.
• The Top 5 Mistakes Killing Your Launch: Including hiding your offer, ghosting your audience, and chasing vanity metrics over real engagement.
• What’s Actually Working in 2025: We’re ditching outdated advice and leaning into micro-content, storytelling, and curated visibility strategies.
• How to Re-Engage a Cold List (Without Being Weird): Tips to wake up your subscribers before you need them to buy.
• Your Pre-Launch To-Do List: A step-by-step breakdown of what to focus on each week leading up to your next launch.
• The Free Resource I Swear By: I’m giving you access to my Pre-Launch Playbook—the same checklist I use to prep my highest-performing launches (no opt-in required, because that’s how we do it here).

🔗 Grab the Free Pre-Launch Playbook

No opt-in. Just strategy.

https://jenniewright.com/pre-launch-playbook

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