How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)

How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)

Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads.

In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business.

💡 If you’ve ever said:

“I need more downloads!”

…You might just need a better paywall.

🔍 What You’ll Learn:

📌 Which paywall format 3x our AI app's revenue

📌 How a weekly plan with a 3-day trial beats a yearly plan

📌 What RevenueCat’s latest subscription report tells us

🔗 Know More:

RevenueCat State of Subscription Apps 2025 Report: https://www.revenuecat.com/state-of-subscription-apps-2025/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(1045)

The Highest Performing Paywalls for Apps

The Highest Performing Paywalls for Apps

Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin,...

22 Aug 1h 16min

We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consi...

18 Aug 19min

Indie Developer Live: Ask Me Anything About Your App

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Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app busines...

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RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

Join the App Founders Community: https://appfounders.co/If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?In this step-by-step ...

11 Aug 13min

$140K MRR Niche Dating App in Just 6 Months

$140K MRR Niche Dating App in Just 6 Months

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8 Aug 1h 6min

App Ideas That People Are Already Searching For (Steal This Strategy)

App Ideas That People Are Already Searching For (Steal This Strategy)

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/Most app developers fail before they even write their first line of code.Why?Because they start with an idea instead...

4 Aug 19min

How She Built Two AI Apps to $300K MRR

How She Built Two AI Apps to $300K MRR

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we...

1 Aug 1h 19min

This Speaker Cleaner App Makes $400K / Month

This Speaker Cleaner App Makes $400K / Month

Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wav...

28 Jul 8min

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