759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.

We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of "dead clicks" versus "rage clicks," and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?

On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!

Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.

[00:06:03] Prioritizing Heatmap Analysis for SEOs

[00:07:27] Analyzing Target Pages versus Real Traffic Hits

[00:08:55]  Interpreting Areas of Frustration

[00:10:48] Patterns that Require Immediate Attention

[00:12:05] EDGE of the Web Title Sponsor: Site Strategics

[00:13:17] The Role of A/B Testing

[00:15:33] Heat Maps and the Mobile Experience

[00:20:07]  SEOs: Always Be Optimizing the User Experience

[00:23:02] What Should Guid the Decision on Heat Map Tools

[00:26:56] Microsoft's Copilot with Clarity

Thanks to Our Sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/CelestexLili

LinkedIn: https://www.linkedin.com/in/celestelili/

YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ

BlueSky: https://bsky.app/profile/celestelili.bsky.social

Resources

https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/

https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

Episoder(842)

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How Does Bounce Rate Affect SEO? – Show 34

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking with a successful client HTS Therapy! We have had a 3-year client relationship with HTS and we are looking forward to improving their web numbers as well too! We […] The post How Does Bounce Rate Affect SEO? – Show 34 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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Client Focus with HTS Therapy – Show 33

Client Focus with HTS Therapy – Show 33

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the our Consumer Intent Marketing. To listen to our latest show, visit our Podcasts page! In Episode 33 we focus on one of […] The post Client Focus with HTS Therapy – Show 33 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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Are You Keyword Dependent? – Show 32

Are You Keyword Dependent? – Show 32

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about our 2013 Internet Marketing Predictions. To listen to our latest show, visit our Podcasts page! In Episode 32 we focus on Consumer Intent […] The post Are You Keyword Dependent? – Show 32 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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SEO Predictions for 2013 – Show 31

SEO Predictions for 2013 – Show 31

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Blogging. To listen to our latest show, visit our Podcasts page! In Episode 31 we focus on SEO & Tech Predictions […] The post SEO Predictions for 2013 – Show 31 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Jan 201345min

SEO Resolutions for 2013 – Show 30

SEO Resolutions for 2013 – Show 30

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Bloggging. To listen to our latest show, visit our Podcasts page! In Episode 30 we focus on SEO Resolutions for 2013, […] The post SEO Resolutions for 2013 – Show 30 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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How to Leverage Your Team For In-House Blogging – Show 29

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the Innovations Program and the Twitter Experiment with Don Wettrick. To listen to our latest show, visit our Podcasts page! In Episode 29 we focus on In-House Blogging […] The post How to Leverage Your Team For In-House Blogging – Show 29 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Des 201245min

Innovations & the Twitter Experiment with Don Wettrick – Show 28

Innovations & the Twitter Experiment with Don Wettrick – Show 28

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the PRWeb Scam as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts page! In Episode […] The post Innovations & the Twitter Experiment with Don Wettrick – Show 28 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Des 201245min

PRWeb Google Scam and SEO Myths – Show 27

PRWeb Google Scam and SEO Myths – Show 27

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about Holiday Ecommerce Promos as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit […] The post PRWeb Google Scam and SEO Myths – Show 27 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Des 201245min

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