Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.


Key topics include:

  • How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways
  • How to leverage your taproom and assets that are underutilized to drive profit when it matters most
  • Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
  • The power of strategic partnerships amongst other businesses
  • Overcoming the fear of failure which holds many of our bold ideas back


Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Episoder(468)

Financial Benchmarks for Breweries

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American Craft Beer Hall of Fame - 2026 Induction Ceremony

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What Breweries Can Learn from a Fast Growing Winery

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11 Mar 46min

More Than a Map: Designing Beer Trails for Lasting Engagement

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The Beer Story Project: Chronicling the Moments that Shaped Our Industry

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25 Feb 38min

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When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the peop...

18 Feb 45min

Pilot Project’s Playbook for Launching and Scaling Breweries

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Pilot Project was created to support talented brewers in an industry with exceptionally high barriers to entry. Modeled after the music industry, Pilot helps launch and scale start up breweries by sup...

11 Feb 54min

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