Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.


Key topics include:

  • How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways
  • How to leverage your taproom and assets that are underutilized to drive profit when it matters most
  • Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
  • The power of strategic partnerships amongst other businesses
  • Overcoming the fear of failure which holds many of our bold ideas back


Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

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Episoder(494)

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps s...

12 Aug 59min

 No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret ...

5 Aug 46min

Using Data to Brew More Beer

Using Data to Brew More Beer

Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more ...

29 Jul 50min

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistent...

22 Jul 42min

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brew...

15 Jul 38min

Your Story Matters: Preserve It, Share It, Use It

Your Story Matters: Preserve It, Share It, Use It

Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you...

8 Jul 31min

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?Join us to discuss both the most...

1 Jul 56min

Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Jun 34min

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