Employee-Generated Content: Creating a Video First Strategy

Employee-Generated Content: Creating a Video First Strategy

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.



Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666



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Episoder(725)

Conversing With the Future: My Mind-Blowing Experiment

Conversing With the Future: My Mind-Blowing Experiment

What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya...

8 Mar 202513min

Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital produ...

6 Mar 202545min

Social Care: The Path to Happier Customers and Increased Sales

Social Care: The Path to Happier Customers and Increased Sales

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care str...

27 Feb 202543min

Using Neuro-Linguistic Programming for More Influence and Sales

Using Neuro-Linguistic Programming for More Influence and Sales

Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming pri...

20 Feb 202547min

Viral Short-Form Video Formats for 2025

Viral Short-Form Video Formats for 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? To learn a proven methodology for dissecting successful content forma...

13 Feb 202549min

6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets

6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets

Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? To discover the proven tactics behind the Billion...

6 Feb 202549min

How We're Pivoting Our Marketing: Behind the Scenes

How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With soc...

1 Feb 202550min

Is Search Dying and Does Content Really Matter Looking Ahead

Is Search Dying and Does Content Really Matter Looking Ahead

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? To discover why Google search is declining and how to adjust your content marketing to ...

30 Jan 202548min

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