Employee-Generated Content: Creating a Video First Strategy

Employee-Generated Content: Creating a Video First Strategy

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.



Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666



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Episoder(730)

Twitter Cards for Blogs: How to Set Them Up

Twitter Cards for Blogs: How to Set Them Up

Have you heard of Twitter cards? Are you wondering how you can use them for your business? In this episode you'll discover the different types of Twitter cards available, how to set them up and what t...

13 Jun 201447min

Marketing Instagram Style: What Marketers Need to Know

Marketing Instagram Style: What Marketers Need to Know

Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business? In this episode, I interview Jenn Herman, who blogs at Jenn's Trends and is...

6 Jun 201443min

Relationship Marketing: How to Secure Guests Who Become Allies

Relationship Marketing: How to Secure Guests Who Become Allies

Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business? In this episode, I interview John Lee Dumas, author of the book Podca...

30 Mai 201441min

Teaching Sells: How to Gain Trust and the Sale by Teaching

Teaching Sells: How to Gain Trust and the Sale by Teaching

Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business? In this episode, I interview John Jantsch, who's written four books...

23 Mai 201439min

Crisis Management: What to Do When Your Business Makes a Public Mistake

Crisis Management: What to Do When Your Business Makes a Public Mistake

Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? In this episode, I interview Gini Dietrich, author of...

16 Mai 201432min

Blog Comments: Should Your Blog Shut Down Comments?

Blog Comments: Should Your Blog Shut Down Comments?

Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? In this episode, I interview Mark Schaefer, a college educator and author of four books...

9 Mai 201439min

Haters: How to Deal With Haters and Trolls of Your Business

Haters: How to Deal With Haters and Trolls of Your Business

Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? In this episode, I intervi...

2 Mai 201454min

Google Analytics: How to Make Smart Marketing Decisions

Google Analytics: How to Make Smart Marketing Decisions

Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? In this episode, I interview Andy Cre...

25 Apr 20148min

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