564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: • How they built OTAA from $2,000 and zero fashion experience • The customer pain point that sparked the brand idea • Their scrappy PR hustle that led to a $4K launch and 400K+ customers • Why investing in branded content (even when everyone said not to) paid off • How they scaled their Facebook Ads to 6-figures/month profitably • The mental game of entrepreneurship—and learning to tolerate pain If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Fameez Haroon & OTAA Fameez Instagram → Click here OTAA Instagram → ⁠Click here⁠ OTAA Website → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

Episoder(611)

624: (Solo) How to Create More Than You Consume (Without Burning Out)

624: (Solo) How to Create More Than You Consume (Without Burning Out)

Most founders drown in content — YouTube, TikTok, newsletters, podcasts — but they rarely create anything themselves. And here’s the problem: consumption doesn’t build businesses; creation does. In...

20 Jan 9min

623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

Jordan Harper built an eight-figure skincare brand in its first year by maxing out five credit cards while already $500,000 in debt — and never raised a single dollar from investors. In this inter...

15 Jan 55min

622: (Solo) The Truth About Founder-Led Content in 2026

622: (Solo) The Truth About Founder-Led Content in 2026

Founder-led branding isn’t dead — but it is evolving fast. Showing your face and posting “day in the life” content is no longer enough to stand out. The bar has risen, audiences have matured, and what...

13 Jan 8min

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

Nala was built by two founders with no fashion background who invested $200,000 before making a single sale and went on to sell over 400,000 pieces in just two years. In this interview, Chloe and ...

8 Jan 51min

620: (Solo) The Secret to Making Bold Business Moves With Confidence

620: (Solo) The Secret to Making Bold Business Moves With Confidence

One of the biggest challenges founders face — especially at the end of the year — is knowing what to do next and feeling confident that the move you're about to make is the right one. Certainty feels ...

6 Jan 11min

619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down ...

1 Jan 48min

618: (Solo) What 5 World-Class Founders Taught Me This Year

618: (Solo) What 5 World-Class Founders Taught Me This Year

Every year I sit down with some of the world’s most fascinating founders — but this year’s interviews hit me harder than most. Reinvention, resilience, copycats, failure, loneliness after exits, scrap...

30 Des 202511min

617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

Aliett Buttelman spent eight years grinding in the dark before a single viral moment with Taylor Swift turned Fazit into an overnight seven-figure brand. In this interview, Aliett breaks down the ...

25 Des 202554min

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