More Than Beer: Creating Engaging Taproom Spaces

More Than Beer: Creating Engaging Taproom Spaces

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guests to return. Some taprooms double as coffee shops, others build strong event programs, and many find creative ways to become true third spaces—community hubs where people gather, connect, and feel at home. In this conversation, taproom managers, owners, and industry experts from across the country will share how they’re going beyond beer to create profitable, engaging destinations.


This conversation features:

  • Bronywn Vogler (Greater Good Imperial Brewing Company)
  • Chuck Garrity (Death of the Fox Brewing Company)
  • Erica Teague (Cactus Land Brewing Company)
  • Michael Varda (Craft Beer Advisory Services)


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Episoder(473)

Working with Writers: Sharing Stories, Not Just News

Working with Writers: Sharing Stories, Not Just News

Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...

14 Jan 54min

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Navigating wage-and-hour laws can sometimes feel like running a brewery during Oktoberfest—busy, complex, and full of moving parts. With local, state, and federal rules often foaming over into each ot...

7 Jan 1h 1min

Taproom Payment Processing 101

Taproom Payment Processing 101

Payment processing shouldn’t be a mystery. This session offers a straightforward look at merchant services for taprooms of all sizes. Whether you’re launching your first location or reevaluating your ...

5 Jan 31min

Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

3 Jan 58min

Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

29 Des 202549min

Bench Brewing’s Sustainability Journey

Bench Brewing’s Sustainability Journey

Join Matt Giffen, Founder and CEO of Bench Brewing, as he shares how sustainability has been part of their story since day one. Since opening in 2018, Bench has focused on “craft beverages with a cons...

27 Des 202557min

AI on Tap: Smarter Marketing and Legal Tools for Breweries

AI on Tap: Smarter Marketing and Legal Tools for Breweries

Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business l...

22 Des 202558min

Compliance with ICE and Immigration in 2025

Compliance with ICE and Immigration in 2025

This presentation will provide an overview of how to prepare for visits from Immigration and ICE officers, in light of increased ICE investigations, workplace raids, and community visits associated wi...

20 Des 202550min

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