Did Apple Sleep Through the AI Revolution?
Big Take18 Mai 2025

Did Apple Sleep Through the AI Revolution?

Over the past year , Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered.

On today’s Big Take podcast, Bloomberg’s Mark Gurman takes host Sarah Holder inside the company’s efforts to keep up on AI and what it needs to do next to stay in the game.

Read more: Why Apple Still Hasn’t Cracked AI

See omnystudio.com/listener for privacy information.

Episoder(826)

The Disturbing Extortion Scheme Targeting Teen Boys

The Disturbing Extortion Scheme Targeting Teen Boys

In a frightening trend, scammers are catfishing teen boys and trying to extort them — and there have been tragic outcomes. The FBI says this type of crime, which it calls “sextortion,” is one of the f...

16 Apr 202419min

Iran’s Attack on Israel and What Comes Next

Iran’s Attack on Israel and What Comes Next

Over the weekend, Iran deployed hundreds of drones and missiles in an attack on Israel. Now, Israel weighs its response as US officials and their allies try to prevent further escalation. On today’s B...

15 Apr 202417min

‘Bluey’: A Blue Heeler Worth $2 Billion With an Uncertain Future

‘Bluey’: A Blue Heeler Worth $2 Billion With an Uncertain Future

Bluey, the Australian animated TV show about a family of Blue Heeler dogs, is worth $2 billion. But is Bluey worth that without the show’s auteur Joe Brumm in the picture? The release of a special ext...

12 Apr 202416min

The Cost of Keeping US Steel US-Owned

The Cost of Keeping US Steel US-Owned

A Japanese company’s bid to buy US Steel has sparked a fight with the United Steelworkers union — and put the company at the center of the 2024 presidential contest. Today on the Big Take, Bloomberg r...

11 Apr 202416min

Why Pricey Private Colleges Don’t Always Pay Off

Why Pricey Private Colleges Don’t Always Pay Off

It’s college acceptance season and many students are facing a decision: prestigious private universities versus cheaper public options. But if they’re looking at college as an investment in their futu...

10 Apr 202416min

How India Could Overtake China As the Fastest Growing Economy

How India Could Overtake China As the Fastest Growing Economy

India is posting some of the most robust economic growth rates right now in the world. And with China slowing, India could become the new engine of global economic growth.  But it will take strategic ...

10 Apr 202417min

On the Ground With Yellen in China

On the Ground With Yellen in China

The US-China relationship saw several years of instability — including a trade war, China’s Covid-Zero policy and the discovery of a Chinese spy balloon above the United States.And now, with both side...

8 Apr 202412min

Argentina’s President Who Promised Radical Change Confronts Reality

Argentina’s President Who Promised Radical Change Confronts Reality

Argentina’s president Javier Milei has made waves since taking office in December. From his plans to abolish his country’s central bank and replace its peso with the dollar, to his efforts to reverse ...

6 Apr 202415min

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