Making Malena's pattern launch a success #59
Stitching Tales20 Mai 2025

Making Malena's pattern launch a success #59

Malena is releasing a new Hazelhen pattern for the first time in years (yay!). But she recently had a revelation that made her rethink the launch process. So now she has to come up with a whole new game plan, and Johanna is here to help.


Plus, there is an update on Johanna's situation, which left her in dire straits (which she talked about in last week's episode). Hint: Things are looking up!


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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free Malva t-shirt pattern)


About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠⁠

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Episoder(120)

Getting darts right: Everything you need to know #120

Getting darts right: Everything you need to know #120

Darts. Tiny folds of fabric that somehow manage to cause a surprising amount of confusion.In this episode, Johanna and Malena unravel one of sewing's most fundamental techniques, exploring what darts ...

11 Aug 59min

To A Tee update: The book is taking shape #119

To A Tee update: The book is taking shape #119

It's time for another To A Tee update, and this time Johanna and Malena have plenty to share. After months of writing, drafting, testing and revising, the book is finally starting to look like... well...

4 Aug 56min

Beyond the sketch: The hidden jobs in clothing #118

Beyond the sketch: The hidden jobs in clothing #118

Most people picture one job when they think about fashion: designer. Or perhaps a pattern maker if you are deeply into sewing (like us!). But the clothing industry is a whole ecosystem, and most of th...

28 Jul 1h 2min

Summer sewing, rabbit holes & reality checks: An update episode #117

Summer sewing, rabbit holes & reality checks: An update episode #117

It's time for another catch-up episode, which means Johanna and Malena are chatting about everything from summer sewing projects to the not-so-glamorous realities of running a sewing business.Malena h...

21 Jul 1h 3min

How sewing pattern grading works #116

How sewing pattern grading works #116

Sizing a sewing pattern is rarely as simple as making everything bigger or smaller. In this episode, Malena unpacks what pattern grading actually involves, from choosing a base size to adjusting propo...

14 Jul 1h 6min

The messy reality of pivoting #115

The messy reality of pivoting #115

Sometimes a business pivot starts with a carefully planned strategy. Other times it starts with panic, burnout, a global crisis… or just the growing feeling that something isn’t working anymore.In thi...

7 Jul 1h

Getting elastic right: Why not all elastic is created equal #114

Getting elastic right: Why not all elastic is created equal #114

Johanna and Malena unravel the surprisingly complicated world of elastic, and hopefully they didn't stretch this topic too far!This elastic deep dive covers everything from comfy waistbands and sports...

30 Jun 1h 2min

Make it last: Caring for your handmade wardrobe #113

Make it last: Caring for your handmade wardrobe #113

You spend days making a precious garment. And then, with wash and wear, it starts to break down.In this episode, Malena and Johanna talk about what affects how long handmade clothes actually last, suc...

23 Jun 56min

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