Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk about what it takes to enter a new market, how branding beyond a product category can be a superpower, and why really listening to your customer is k...

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Episoder(174)

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Laura Butler-Madden is an award-winning interior designer with 14 years of expertise restoring and transforming period properties. Laura hasn't left her design career. She's simply added a second one....

30 Jun 36min

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16 Jun 28min

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5 Mai 28min

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