How to Market and Sell Safety with "The Safety Salesman", Simon Jones

Today's Guest:

Simon Jones is the Head of Health Safety and Environment for NRS Health Care and is also the Author of "The Safety Salesman - Shoot From The Lip".

Simon has been recognised by Health and Safety at Work Magazine as a "40 Under 40 Outstanding Professional" in 2018 and short-listed by SHP Magazine as a "Trail Blazer" in 2021.

Simon joins us to discuss his newly released book, which covers the importance of selling safety and how safety professionals can do this successfully.

We talk about the challenges people often face when trying to communicate safety issues to non-safety professionals and the value of human connection.

https://www.linkedin.com/in/simon-jones-fiirsm-cmiosh-308637110/

You'll learn:

• Why it's important to sell safety.
• The way the safety industry has shifted from regulatory to political.
• Common challenges people have when talking about safety.
• The right tone to use when discussing safety with non-safety professionals.
• How to prove the link between safety procedures and the performance of the business.
• The value of human connection.

Resources:

• Never Split The Difference
• The Safety Salesman

In this episode, we talk about:

[2:00] Simon Jones's background.

[5:33] How Simon got involved in working in the health and safety industry.

[08:29] The risk management skills you need in the police force.

[10:27] Why it's important to sell safety.

[15:31] Challenges people face when communicating about safety.

[21:11] How to prove the link between safety procedures and the performance of the business.

[24:04] What inspired Simon to write a book about Safety.

[30:30] The importance of using the right type of language and making a personal connection.

[33:16] Simon's favourite chapter from his book about being proactive.

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Quotables:

• 10:39 - "You're ultimately selling something that not many people want to buy, and that has really stuck with me, that to do this properly and effectively you've got to sell your ideas."
• 17:54 - "There's a way of doing it and I think it's very much centered around being politically focused, and I don't think safety was that before, it was regulatory focused."

#safety #insurance #riskmanagement #podcast #thesafetysalesman