How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)

How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.

📌 See how a simple change to our paywall doubled trial activations

📌 Learn the psychology behind “priming” your users

📌 Discover the UX tweak that improved trial-to-paid conversion

📌 Includes real-world examples from our own apps

Whether you're an indie developer or scaling an app portfolio, these insights will give you actionable tests you can implement today.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Episoder(1004)

The Simplified App Analytics Tool Every Indie Dev Needs

The Simplified App Analytics Tool Every Indie Dev Needs

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17 Mar 7min

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.We’re joined by David Barnard, Gro...

14 Mar 1h 14min

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile ...

10 Mar 10min

How I Built Multiple $1M+ ARR Product

How I Built Multiple $1M+ ARR Product

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenge...

7 Mar 1h 27min

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares rea...

3 Mar 25min

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s ...

28 Feb 57min

App Marketing 101: How to Grow in a Crowded App Market

App Marketing 101: How to Grow in a Crowded App Market

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single mos...

24 Feb 18min

Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Feb 1h 2min

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