E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson
USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and t...
6 Nov 202325min
E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson
USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying y...
30 Okt 202328min
E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer
Jay Baer is back for a second-half episode with host DP Knudten about his new book “Time to Win,” and the master strategy behind its multi-stage release, and why he’s still spending serious cash on co...
23 Okt 202322min
E227 “Write it, read it, say it, delete it.” Guest: Jay Baer
Jay Baer is back on the pod to introduce listeners to Tequila Jay, his Insta/TikTok alter ego and how he’s using his well-earned skills to share hard-earned knowledge about agave-based spirits to buil...
16 Okt 202329min
E226 “You have to use the words that your clients are using.” Guest: Chris West
Video Narrative’s Chris West is back with host DP Knudten for more about how understanding and communicating your brand is important, but not as much as speaking your audience’s language in order to d...
25 Sep 202329min
E225 “It’s not the one you think it is.” Guest: Chris West
Video Narrative’s Chris West joins host DP Knudten for a conversation about how the first step to creating an effective and authentic promo or sizzle reel video is to fully identify the true story of ...
18 Sep 202319min
E224 “You just have to get up and do it.” Guest: Heather Ewing
Commercial Real Estate Broker Heather Ewing is back with host DP Knudten for more about how she’s bringing more of her full self to her commercial real estate business by actively building a single No...
11 Sep 202328min
E223 ”No one else was utilizing videos in the market…” Guest: Heather Ewing
Commercial Real Estate Broker Heather Ewing is pioneering the use of social media video to not only build her personal brand, but build real, valuable relationships well outside her home base in Madis...
3 Sep 202319min
