GTM in the AI Era w/ Andy Shorkey (CRO, Writer)

GTM in the AI Era w/ Andy Shorkey (CRO, Writer)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠https://clickhubspot.com/scienceofscaling There's tremendous conviction that AI is eating the software ecosystem. Well, today we speak with Andy Shorkey (CRO, Writer). Not only is he navigating all the complexities of bringing native AI products to market, he's also reinventing the way that go-to market is done internally in a far more efficient way in the post AI world. LINKS Exclusive ICP Expansion Guide: https://clickhubspot.com/ahk The Science of Scaling is a HubSpot Original Podcast // Brought to you by HubSpot Media in collaboration with ⁠HubSpot For Startups⁠ // Produced by Matthew Brown.

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Episoder(51)

The Only Sales Role That Will Exist in 2030 w/ Christopher O'Donnell (Founder, Day AI)

The Only Sales Role That Will Exist in 2030 w/ Christopher O'Donnell (Founder, Day AI)

Back in 2013 Christopher O'Donnell and I were told to bring HubSpot CRM to market. Now we’re reuniting to discuss the future of sales and what jobs will survive the AI era. Think your team's ready to...

7 Sep 54min

Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)

Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Every founder needs to sell. If you're not comfortable selling, then g...

11 Jun 202537min

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠⁠⁠https://clickhubspot.com/scienceofscaling⁠⁠⁠⁠ When budgets are tight and every rep needs to perform, you need...

4 Jun 202539min

How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)

How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling You've navigated your company to unicorn status. Crack the champagne, ...

28 Mai 202537min

How to Cold Call When 90% Hang Up (Roleplay)

How to Cold Call When 90% Hang Up (Roleplay)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Send me your cold calls! Email us at TheScienceofScaling@gmail.com. ...

14 Mai 202522min

The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity)

The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Perplexity is attempting something no one thought possible: Challengin...

7 Mai 202538min

The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)

The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Imagine passing $5 million with three customers. That is whale hunting...

30 Apr 202538min

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