🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.
The Best One Yet21 Mai 2025

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


America’s 100 favorite brands show... Reputation takes 20 years to build, 1 second to lose.

Dockers khakis just sold for $300M… but did ya know Dockers invented Casual Friday?

Klarna just invented a new financial metric: Revenue per human… you’re gonna start see it everywhere.

Plus, “Plant Nanny” is the hot new job… It pays $50/hour to pamper someone’s succulents.


$LEVI $COST $TM


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… LaCroix 💧 “The Cinderella of Seltzers”


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Our 2nd show…

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Episoder(1798)

🌯♨️ “Pumpkin Spice Taco” — Starbucks’ Chipotle acquisition. SpaceX’s cellular biz. Airbnb killed MidCenturyMod. +NFL Math Whiz

🌯♨️ “Pumpkin Spice Taco” — Starbucks’ Chipotle acquisition. SpaceX’s cellular biz. Airbnb killed MidCenturyMod. +NFL Math Whiz

Starbucks wants to acquire Chipotle… but it all comes down to beans.SpaceX could be your next cell service provider… Elon has entered the telecom chat.Millennials’ Mid-Century Modern furniture has gon...

12 Okt 22min

🫟 “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek

🫟 “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek

We’re recording LIVE from NY AdWeek at SeedTag’s headquarters… We're in our MadMen Era. But we still got 3 fantastic stories for ya:Vaseline turned viral life hacks into new products… and treats the i...

9 Okt 21min

🫵 “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY

🫵 “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY

SpaceX is lining up $40B in debt to buy Nvidia chips… This 1 deal explains our entire economy.Crocs stock is up thanks to Jibbitz bars, shoe tattoos, and “Shoellery”... (that’s shoe jewelry)The Social...

8 Okt 24min

🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube

🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube

Restaurants are loving 1,000-pound Tuna Carvings… cause Tuna Tuesday saves biz models.Diesel prices have officially doubled, but there’s 1 diesel you gotta know… Red-dye Diesel.The new Sam Altman movi...

7 Okt 22min

💀 “Scary Good” — Halloween’s Skelly economy. Detroit’s minivan miss. Ramp’s money musical. +Celeb Beauty Bubble

💀 “Scary Good” — Halloween’s Skelly economy. Detroit’s minivan miss. Ramp’s money musical. +Celeb Beauty Bubble

12-foot skeleton decorations make Halloween corporate America’s favorite holiday.Ramp, the FinTech company, made a Broadway musical inspired by Hamilton.Detroit’s 3 big car companies had 2 huge misses...

6 Okt 23min

🥹 “Adorrrrrable” — AI agent’s cute-washing. Arcteryx vs. Patagonia. Skydance’s megastudio. +Publicly traded poetry

🥹 “Adorrrrrable” — AI agent’s cute-washing. Arcteryx vs. Patagonia. Skydance’s megastudio. +Publicly traded poetry

Why is every tech brand launching a cute AI mascot?… It’s the Labubufication of AI.Arcteryx has become an accidental luxury brand… just like Patagonia before it.Paramount + Warner Bros closes tomorrow...

5 Okt 22min

⛹️‍♀️ “Pink Tax Break” — Nike’s Caitlin Clark shoes. Chasin’ Texas record. AI Panic-Maxxing. +Hire-a-Hawk

⛹️‍♀️ “Pink Tax Break” — Nike’s Caitlin Clark shoes. Chasin’ Texas record. AI Panic-Maxxing. +Hire-a-Hawk

Nike launched the Caitlin 1s, and men are already superfans… “Shrink it and pink it” is over.Ella Langley broke Mariah Carey’s Billboard Hot 100 record… but you’ve never heard the song?Accenture just ...

2 Okt 23min

🏝️ “Bread, shelter, caribbean” — Carnival’s sacrosanct cruises. Google’s space data center. Carnegie Mellon Miami’s $3B. +No-Phone-Zones

🏝️ “Bread, shelter, caribbean” — Carnival’s sacrosanct cruises. Google’s space data center. Carnegie Mellon Miami’s $3B. +No-Phone-Zones

Carnival Cruises is setting record after record… because vacations are now sacrosanct.Google is launching a test data center on a SpaceX rocket… But will it work in space?Ken Griffin donated $3B to Ca...

1 Okt 22min

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