Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1032)

Office Hours: Tesla’s ESG Rating, the Closed IPO Market, and Advancing Your Career

Office Hours: Tesla’s ESG Rating, the Closed IPO Market, and Advancing Your Career

Scott shares his thoughts on S&P’s decision to remove Tesla from its ESG index, and what that signals about the ESG space as a whole. He then takes a question about when the IPO market might open agai...

6 Jun 202220min

Inside Davos + Understanding the Geopolitical Recession

Inside Davos + Understanding the Geopolitical Recession

Ian Bremmer, a political scientist and the president and founder of Eurasia Group, the world's leading political risk research and consulting firm, joins Scott to discuss the state of our global econo...

2 Jun 202254min

The Age of AI, Crypto, and Web3 — with Kevin Roose

The Age of AI, Crypto, and Web3 — with Kevin Roose

Kevin Roose, a tech columnist at The New York Times, joins Scott to discuss the broader implications and opportunities of crypto and Web3. We also learn why Kevin is bullish on artificial intelligence...

26 Mai 202249min

Bonus Episode: Elon Musk v. Twitter — with William Cohan

Bonus Episode: Elon Musk v. Twitter — with William Cohan

William Cohan, a founding partner and writer at Puck, as well as a former M&A investment banker, joins Scott to discuss how Elon Musk's deal to acquire Twitter might shake out, including what options ...

25 Mai 202231min

Office Hours: Dealing With Mental Health

Office Hours: Dealing With Mental Health

John MacPhee, the CEO of the JED Foundation, joins Scott to discuss his nonprofit’s work protecting the emotional health of teens and young adults in America. Scott and John also answer listener quest...

23 Mai 202224min

How Money Laundering Took Over London — with Oliver Bullough

How Money Laundering Took Over London — with Oliver Bullough

Oliver Bullough, a journalist and the author of “Butler to the World: How Britain Became the Servant of Tycoons, Tax Dodgers, Kleptocrats and Criminals,” joins Scott to discuss how Britain essentially...

19 Mai 202241min

Bonus Episode: Plunging Markets, Crypto Winters, and Elon’s Twitter Deal — with David Yermack

Bonus Episode: Plunging Markets, Crypto Winters, and Elon’s Twitter Deal — with David Yermack

David Yermack, a professor of Finance and Business Transformation at the Stern School of Business, joins Scott for a special reports episode on how to think about the current stock market and crypto v...

18 Mai 202237min

Office Hours: Should I Work for Meta? + Why Unions are Failing, and Engaging an Audience

Office Hours: Should I Work for Meta? + Why Unions are Failing, and Engaging an Audience

Scott takes a question on the strengths and weaknesses of unions as a labor resurgence seems to be heating up. He then offers advice on taking a job with big tech when the company clashes with your va...

16 Mai 202222min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-markedspuls-2
rss-fa-makro
flypodden