Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1032)

Startups vs. Big Corporations, Regulating Monopolies, and Tech Folly — with Noam Bardin

Startups vs. Big Corporations, Regulating Monopolies, and Tech Folly — with Noam Bardin

Noam Bardin, the former CEO of Waze and the VP of Product at Google, joins Scott to discuss all things tech — including what followed when Noam sold Waze to Google, how to think about regulating monop...

14 Apr 20221h 8min

Office Hours: Spotify Subscriptions, Stock Buybacks, and Inflation

Office Hours: Spotify Subscriptions, Stock Buybacks, and Inflation

Scott answers a question on how Spotify will maintain its value proposition and grow its market share in an increasingly competitive streaming market. He then shares his thoughts on what stock buyback...

11 Apr 202226min

Elon Musk and Twitter + Curating Online Communities — with Nadav Shoval

Elon Musk and Twitter + Curating Online Communities — with Nadav Shoval

Nadav Shoval, the co-founder and CEO of OpenWeb, joins Scott to discuss how the company uses AI to help publishers build healthy online communities, specifically in their comments sections. Nadav also...

7 Apr 202248min

Office Hours: The Tesla Phone, Apple’s Enterprise Play, and Degrees vs. Bootcamps

Office Hours: The Tesla Phone, Apple’s Enterprise Play, and Degrees vs. Bootcamps

Scott answers a question on whether Elon Musk could capture a competitive share of the smartphone market with a Tesla phone. He then shares his thoughts on why Apple is moving into the B2B space, and ...

4 Apr 202220min

CNN+, Investing Platforms, and the Return to Fundamentals — with Leif Abraham

CNN+, Investing Platforms, and the Return to Fundamentals — with Leif Abraham

Leif Abraham, the co-CEO of Public.com, joins Scott to discuss the state of play regarding the fintech investment space and Public’s overall business strategy.  Scott opens with his thoughts on how th...

31 Mar 202257min

Office Hours: The Strength of Sanctions, the Short-form Video Revolution, and Yielding to Economic Security

Office Hours: The Strength of Sanctions, the Short-form Video Revolution, and Yielding to Economic Security

Scott answers a question on whether Upwork and other gig economy companies did the right thing by suspending services in Russia. Scott also shares his thoughts on how short videos might make their way...

28 Mar 202220min

The Ukraine Crisis Explained — with Niall Ferguson

The Ukraine Crisis Explained — with Niall Ferguson

Niall Ferguson, a historian and the Milbank Family Senior Fellow at Stanford University’s Hoover Institution, joins Scott to discuss the implications of Russia’s attack on Ukraine. We hear what the We...

24 Mar 202256min

Office Hours: NVIDIA’s Strengths, Meta’s Virtual Real Estate Opportunities, Proprietary Streaming Content, and Rebranding Government Jobs

Office Hours: NVIDIA’s Strengths, Meta’s Virtual Real Estate Opportunities, Proprietary Streaming Content, and Rebranding Government Jobs

Scott shares his thoughts on whether NVIDIA’s stock is a strong long-term investment. He then shares how streaming services might innovate around proprietary content, and answers a question about whet...

21 Mar 202222min

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