Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1032)

Lessons from the COVID-19 Pandemic  — with Dr. Sanjay Gupta

Lessons from the COVID-19 Pandemic — with Dr. Sanjay Gupta

Dr. Sanjay Gupta, CNN’s chief medical correspondent, joins Scott for a conversation about his latest book, “World War C: Lessons from the COVID-19 Pandemic and How to Prepare for the Next One.” We hea...

9 Des 202156min

Office Hours: The Psychedelics Industry — with Ronan Levy

Office Hours: The Psychedelics Industry — with Ronan Levy

Ronan Levy, the co-founder and executive chairman of Field Trip Health, joins Scott to discuss the state of play in the legalized psychedelics space. He also answers listener questions on the possible...

6 Des 202139min

Supply Chain Woes, Self-Driving Vehicles, and Rebuilding Relationships — with Bryan Salesky

Supply Chain Woes, Self-Driving Vehicles, and Rebuilding Relationships — with Bryan Salesky

Bryan Salesky, the founder and CEO of Argo AI, joins Scott to discuss the state of play in the self-driving vehicle space. Bryan tells us about the miles his company is automating, as well as what the...

2 Des 202138min

Office Hours: Rivian’s Colossal IPO, Fashion Industry Winners, and Pivoting Out of an Ad Agency

Office Hours: Rivian’s Colossal IPO, Fashion Industry Winners, and Pivoting Out of an Ad Agency

Scott answers a question on how Rivian priced its shares for the biggest IPO of the year. He then offers his thoughts on the future of the apparel industry and gives advice to someone who no longer se...

29 Nov 202119min

Consumer Markets, Franchising, and Angel Investing — With Kat Cole

Consumer Markets, Franchising, and Angel Investing — With Kat Cole

Kat Cole, an angel investor and master of franchising, joins the pod to discuss the state of play in the restaurant and retail industry, her investment strategy, and why she’s excited about NFTs. She ...

25 Nov 202157min

Office Hours: What’s Next for Peloton, The Hidden Value of B2B, and Diversifying your Investments

Office Hours: What’s Next for Peloton, The Hidden Value of B2B, and Diversifying your Investments

Scott answers a question on Peloton’s recent collapse in value and explains why it’s the perfect opportunity for Nike or Apple to acquire the company. He then shares why he likes to invest in the pick...

22 Nov 202118min

Crypto, Web3, and DeFi  — with Mike Novogratz

Crypto, Web3, and DeFi — with Mike Novogratz

Mike Novogratz, the founder and CEO of Galaxy Digital, an investment firm focused on cryptocurrencies, blockchain technology, and digital assets, joins Scott to give us a macro view of the crypto spac...

18 Nov 202154min

Office Hours: The Race to a Super App, When to Expand Your Board, and Deciding to Get an MBA as an Entrepreneur

Office Hours: The Race to a Super App, When to Expand Your Board, and Deciding to Get an MBA as an Entrepreneur

Scott answers a question on verticalization within the grocery delivery market and explains why there’s power in controlling access to the consumer. He also offers advice to a start-up founder on when...

15 Nov 202117min

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