Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1032)

Bonus Episode: Prof G's Code Conference Presentation

Bonus Episode: Prof G's Code Conference Presentation

Today, you’ll hear snippets from Scott's presentation at the Code conference, which took place at the Beverly Hilton Hotel in Los Angeles in September. Scott cover's the over and underhyped sectors an...

17 Okt 202119min

Virtuous Living, America’s Responsibility Problem, and Developing Your Moral Code — with Ryan Holiday

Virtuous Living, America’s Responsibility Problem, and Developing Your Moral Code — with Ryan Holiday

Ryan Holiday, a writer, media strategist, and expert on ancient philosophy, joins Scott again for a conversation around his latest book, “Courage is Calling: Fortune Favors the Brave.” Ryan shares wha...

14 Okt 202147min

Rethinking Corporate Valuations — With Daniel McCarthy

Rethinking Corporate Valuations — With Daniel McCarthy

Daniel McCarthy, a professor of marketing at Emory University, joins Scott to discuss his research on customer-based corporate valuations, as well as the current state of public disclosures, which he ...

7 Okt 202140min

Office Hours: Healthcare and Technology — with Aagya Mathur

Office Hours: Healthcare and Technology — with Aagya Mathur

Aagya Mathur, the CEO and Co-founder of Aavia, joins Scott to answer a question about integrating health apps like Aavia with primary care. They also discuss how blockchain can be applied in the healt...

4 Okt 202120min

Jumping the SPAC Shark, Greenwashing, and Building Productive Habits with Charles Duhigg

Jumping the SPAC Shark, Greenwashing, and Building Productive Habits with Charles Duhigg

Charles Duhigg, a writer at the New Yorker, and the author of, “The Power of Habit” and “Smarter Faster Better,” joins Scott to discuss his research around productivity and habits, as well as how to s...

30 Sep 202145min

Office Hours: The Fast-Casual Business Model, Early Career Tips, Pivoting to Academia, and Prof G’s Nutritional Habits

Office Hours: The Fast-Casual Business Model, Early Career Tips, Pivoting to Academia, and Prof G’s Nutritional Habits

Scott explains why he’s a fan of Chipotle’s business model in an evolving fast food industry, and why it’s time employers to start paying their employees liveable wages. He then offers advice to a rec...

27 Sep 202127min

Perseverance, Family Wealth, and Building a Career On Air — with Anderson Cooper

Perseverance, Family Wealth, and Building a Career On Air — with Anderson Cooper

Anderson Cooper joins Scott to discuss his experience covering the news throughout the past two decades, specifically as the anchor of CNN’s Anderson Cooper 360° and a correspondent for 60 Minutes on ...

23 Sep 202159min

Office Hours: Betting on Alibaba, When to Sell Your Start-Up, and Going to College Abroad

Office Hours: Betting on Alibaba, When to Sell Your Start-Up, and Going to College Abroad

Scott answers a question about investing in Alibaba amid regulatory uncertainty in China. Scott then explains when to sell a company, discusses the state of the online tutoring space in China (which i...

20 Sep 202127min

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