Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1031)

Post-Corona: From Crisis to Opportunity

Post-Corona: From Crisis to Opportunity

Scott shares two audio excerpts from his latest book, “Post-Corona: From Crisis to Opportunity,” which is out now. You’ll hear chapter one, The Covid Gangster Move: Variable Cost Structures, and chapt...

26 Nov 202046min

The $160 Billion Video Game Industry Explained

The $160 Billion Video Game Industry Explained

Joost van Dreunen joins Scott to give the lowdown on the video game industry. We hear about the trends, the major players, and predictions around live streaming, user-generated content, advertisers en...

19 Nov 202056min

State of Play: Streaming, Cable Bundles, and the Media

State of Play: Streaming, Cable Bundles, and the Media

Tom Rogers, the executive chairman of Engine Media and the first president of NBC Cable, joins Scott to discuss everything concerning media trends, streaming VoD, and cutting the cord with cable. Tom ...

12 Nov 20201h 3min

Cold War II: China Tech vs. US Tech

Cold War II: China Tech vs. US Tech

Niall Ferguson, a historian, author, and senior fellow at the Hoover Institution at Stanford University, joins Scott to discuss the state of play around the tech war between the U.S. and China. Niall ...

5 Nov 202054min

The Lincoln Project's Steve Schmidt: Election Special

The Lincoln Project's Steve Schmidt: Election Special

Steve Schmidt, a co-founder of the Lincoln Project and a communications and public affairs strategist, joins Scott for a special episode of The Prof G Show. Steve and Scott bust into everything you ne...

1 Nov 202039min

A Record-Breaking IPO, Political Strategy, and Five Components of a Successful Business

A Record-Breaking IPO, Political Strategy, and Five Components of a Successful Business

Dan Pfeiffer, a co-host of Pod Save America and a former senior advisor to President Obama, joins Scott to discuss political strategy, politicians to keep an eye on, and understanding court expansion....

29 Okt 202051min

The DOJ's Case Against Google

The DOJ's Case Against Google

Roger McNamee joins Scott to break down the US Department of Justice's antitrust lawsuit against Google and how monopolies stifle innovation. They also discuss the sharing economy, how the social plat...

22 Okt 20201h 2min

5G, Disney+, and All Things Social Media

5G, Disney+, and All Things Social Media

Sinan Aral, a professor of management, IT, marketing, and data science at MIT joins Scott to discuss his new book, “The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Heal...

15 Okt 20201h 1min

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