Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1037)

Conversations in Review: AI, Geopolitics, and Lifestyle Revelations

Conversations in Review: AI, Geopolitics, and Lifestyle Revelations

We’ve made it to our final episode of 2023! Please enjoy as we highlight a few of the blue flame thinkers who joined us on the pod this year.  Episodes in order of guest appearances: Conversation with...

21 Des 202318min

Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures

Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures

Scott gives entrepreneurial marketing advice, speaking as to why startups should focus on creating an exceptional product over spending on marketing. He then discusses how to deal with management team...

20 Des 202315min

Prof G Markets: Epic Defeats Google, Ohtani’s Dodgers Contract, and Argentina Devalues the Peso

Prof G Markets: Epic Defeats Google, Ohtani’s Dodgers Contract, and Argentina Devalues the Peso

Scott shares his thoughts on why Google lost Epic’s lawsuit, while Apple was able to win in a similar case. He then discusses what it means to devalue a currency, and whether or not Argentina can turn...

18 Des 202340min

No Mercy / No Malice:  Prof G Person of the Year

No Mercy / No Malice: Prof G Person of the Year

As read by George Hahn. https://www.profgalloway.com/prof-g-person-of-the-year/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Des 202321min

Conversation with Dr. Peter Attia — The Pillars of Healthspan and Longevity

Conversation with Dr. Peter Attia — The Pillars of Healthspan and Longevity

Dr. Peter Attia, the founder of Early Medical and the author of the #1 New York Times Bestseller, Outlive: The Science and Art of Longevity, joins Scott to discuss how to live a healthier life, specif...

14 Des 20231h 9min

Office Hours: Cause-Related Marketing, Why Young People Should Get to a City, and How to Talk to Your Boss About Career Development

Office Hours: Cause-Related Marketing, Why Young People Should Get to a City, and How to Talk to Your Boss About Career Development

Scott discusses the trends around cause-based marketing, speaking as to why companies should avoid making statements on social issues. He then gives advice to a listener wondering whether to move to a...

13 Des 202319min

Prof G Markets: Bitcoin’s Rally, Elon’s xAI Fundraising, and Alaska Airlines Acquires Hawaiian

Prof G Markets: Bitcoin’s Rally, Elon’s xAI Fundraising, and Alaska Airlines Acquires Hawaiian

Scott breaks down his wins and loses amid crypto’s bull market this year. He also shares his thoughts on the state of the airline industry and whether or not Hawaiian Airlines could make a good merger...

11 Des 202339min

No Mercy / No Malice: Firewater

No Mercy / No Malice: Firewater

As read by George Hahn. https://www.profgalloway.com/firewater/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Des 202319min

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