Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1033)

Prof G Markets: The Biggest Stories of 2022

Prof G Markets: The Biggest Stories of 2022

This week on Prof G Markets, Scott reflects on a year in markets defined by the war in Ukraine, inflation, and the decline of risk capital. He shares his main takeaways from 2022 as well as what he ho...

19 Des 202230min

No Mercy / No Malice: 2022 Predictions Review

No Mercy / No Malice: 2022 Predictions Review

As read by George Hahn. Follow George on Twitter, @georgehahn. https://www.profgalloway.com/2022-predictions-review/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Des 202215min

The State of the Global Automobile Market – with Jim Rowan, CEO of Volvo

The State of the Global Automobile Market – with Jim Rowan, CEO of Volvo

Jim Rowan, the CEO of Volvo, joins Scott to discuss the state of play in the global automobile market including the rise of electric vehicles, disruptions to the traditional automakers, and the winner...

15 Des 202242min

Office Hours: Google and Antitrust Legislation, Should I Go To Law School or Follow My Passion? Moving for a Dream Job

Office Hours: Google and Antitrust Legislation, Should I Go To Law School or Follow My Passion? Moving for a Dream Job

Scott takes a question about antitrust lawsuits and Google. He then shares his thoughts with a journalism student questioning whether they should go to law school, and ends with advice on prioritizing...

14 Des 202215min

Prof G Markets: Robinhood’s Retirement Accounts and Disney’s Next Move — with Aswath Damodaran

Prof G Markets: Robinhood’s Retirement Accounts and Disney’s Next Move — with Aswath Damodaran

This week on Prof G Markets, Scott shares his thoughts on why Robinhood is starting to offer retirement accounts. Then Aswath Damodaran, a professor of finance at NYU Stern, joins Scott for a Lightnin...

12 Des 202225min

No Mercy / No Malice: Friends

No Mercy / No Malice: Friends

As read by George Hahn. Follow George on Twitter, @georgehahn. https://www.profgalloway.com/friends/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Des 202213min

State of Play: Inflation, Recession Signals, and the Housing Market — with Mark Zandi

State of Play: Inflation, Recession Signals, and the Housing Market — with Mark Zandi

Mark Zandi, the chief economist of Moody’s Analytics joins to discuss the economy, including geopolitical uncertainty, the housing market, and why he’s not all that concerned about a possible recessio...

8 Des 202239min

Office Hours: Online Sales for EVs, Should I Take A Voluntary Severance Package? And Unconditional Love

Office Hours: Online Sales for EVs, Should I Take A Voluntary Severance Package? And Unconditional Love

Scott takes a question about e-commerce for electric vehicles. He then offers advice about taking severance before you’ve officially been laid off and ends with some reflections on unconditional love....

7 Des 202216min

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