The Found Podcast with Molly Knuth21 Mai 2025

203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch.

We first met Amanda in Episode 157, where we dove into her career journey and how she built a company rooted in intentional, anti-boring custom merchandise for brands that want to stand out and create lasting impressions.

In this 2025-focused conversation, Amanda and I get tactical about:

How to make branded merch that actually gets used (and remembered)
Why merch should be part of your strategic marketing plan—not an afterthought
Specific ways service-based businesses, speakers, coaches, and digital brands can integrate merch into their sales funnels and brand experiences
Trends in merch design, sourcing, and storytelling that can help you level up in the new year
Actual examples of real businesses and how Amanda would coach them to create and use merch

This is a must-listen episode for anyone planning a product launch, team retreat, client gifting campaign, or live event.

If you want to grow your visibility and deepen your connection with your audience in a tangible way—this is your episode.

🔗 Connect with Amanda:

Website: Go To Market Studio
Instagram: @gotomarketstudio

🎧 As heard on the podcast:

Fall Empowerment Communities with The Restoration Project are open for enrollment! Join Molly in one of two small, powerful groups for leadership-driven women ready to grow in community — Connect to Something Greater and dive into the book Mary Magdalene Revealed or participate in Lead with Love, a multimedia, multi-month journey exploring how we can lead in a grounded, loving way.

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💌 Want more behind-the-scenes real talk from Molly?

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