SEO Stories 1 - Episode 11
I share with you 4 things that I experienced while running my SEO agency. 1) A colleague bought 80 copies of an "SEO gurus" book to get an hour of consulting. Guess what the "guru" told him? 2) Something you need to look for when hiring an SEO person. 3) Watch as I struggle to explain to a different colleague that all SEO (excluding local) is exactly the same. 4) Learn how local SEO used to work, and hear how we got a client to the top of the search engines for local keywords.
5 Jul 202328min
Why "One Time Payments," or "Lifetime Backlinks," Are Always a Scam - Episode 10
Some backlink providers offer one time payments, or lifetime backlinks (pay once and the backlinks stay online forever). This is always a scam. There is literally no such thing as a lifetime backlink and they are 100% lying to you and scamming you. In fact, most of these "lifetime backlinks" stay online for less than one year. At best, you will get a small benefit and then it will disappear. At worst, your site will get a penalty. Learn the details about why in this episode.
28 Jun 202323min
Six of the Most Common SEO Scams - Episode 09
Most SEO agencies and consultants are scammers. Here are six of the most common SEO scams, and how to identify them: 1) Actually doing nothing 2) Guaranteed results 3) Listing clients, and lying about who clients are 4) Fake case studies 5) Saying linkbuilding is worthless 6) Claiming to be Google certified in SEOThis is just the beginning of our discussion of SEO scams.
21 Jun 202320min
Everything You Need to Know to Run a Successful Reputation Management Campaign - Episode 08
Are people saying bad stuff about you online? This episode explains how to make it so no one can find the bad stuff. We'll examine the common beliefs and then discuss how to actually do it.
14 Jun 202317min
The 4 Most Annoying Things in the SEO Industry - Episode 07
Learn about the 4 things that annoy me the most about the SEO industry. Additionally, in this episode you will hear a reminder of why authority is the most important factor in ranking, a preview of the "SEO role Interview" episode, and you will learn how to tell if an agency or consultant is lying about who their clients are to try and impress you.
7 Jun 202331min
The Best and Worst Clients I've Ever Had, and What I Learned From Them - Episode 06
Learn why some clients are awesome and some are horrible, and learn from my mistakes with the biggest client we've ever gotten! We will also talk a little bit about sales, and a bunch of other stuff, too, so get ready to learn.
31 Mai 20231h 6min
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 3: Website Management (How to Build a PBN the Correct Way) - Episode 05
In the last two episodes we talked about how to get authoritative domains and how to host them. In this episode we talk about everything you need to do to manage your blogs and how to handle different situations including what NOT to do, how to prepare your sites for use before you start using them to rank clients, how to create content, how to place links on your blogs, how rapidly to build links, etc. And what to do if you need to remove client links or if a client cancels.
24 Mai 202356min
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 2: Hosting (How to Build a PBN the Correct Way) - Episode 04
You just bought a bunch of authoritative domains and are ready to host them. Make sure you do it correctly or you will get deindexed. In this episode we discuss the best way to do it, why IP address is important, why you need to avoid things like "SEO hosting," and the best way to choose hosts that won't rip you off.
17 Mai 202327min
