SPEAK LIKE A CEO22 Mai 2025

288: Inside Personalized Persuasion: How AI Shapes the Future of Influence with Dr. Sandra Matz

What if an algorithm could read your personality better than your best friend? In this eye-opening episode, Oliver sits down with Dr. Sandra Matz – Columbia Business School professor, computational psychologist, and author of Mindmasters – to explore how our digital footprints reveal far more than we think.Sandra unpacks how AI tools can accurately infer our Big Five personality traits, mental health, and values using everything from Google searches to smartphone activity. Oliver and Sandra discuss the power – and ethical challenges – of data-driven persuasion, including what brands and political campaigns really know about you, and how personalization is reshaping communication, marketing, and even internal business culture.Drawing on her role in helping uncover the truth behind Cambridge Analytica and her work with leading global brands, Sandra provides a rare, credible look at how psychological targeting works – and where it’s headed next. From mental health interventions to personalized internal comms, this conversation goes deep into the future of influence.Plus: Why personality tests like Myers-Briggs are outdated, how to build high-performing teams using psychology, and Sandra’s #1 piece of communication advice.Find out more about Sandra Matz: https://sandramatz.com/Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career:https://speaklikeaceoacademy.com/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(356)

7 Signs You're a Weak Speaker (And How to Fix Each One)

Audiences know when you're a weak speaker. The question is: do you? This episode breaks down seven signs of being a weak speaker — most of which you're probably guilty of without realizing. Oliver ...

15 Jul 12min

The Secret to Being Memorable

What's better than being listened to? Being remembered — and one of the best ways to be unforgettable is to speak in quotes. This episode shows you how to borrow the best lines from others without ...

8 Jul 9min

The Secret Forces That Make People Listen to You

Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the...

1 Jul 51min

How to Talk So Clearly People Assume You’re a Genius

It's not how good your idea is. It's how clear it is. This episode breaks down the Clarity Code — Oliver Aust's system that's helped 300+ CEOs communicate even the most complex ideas. You'll hear t...

24 Jun 10min

20 World-Class Communications Experts Share Their #1 Advice

Twenty experts. Twenty answers. One question: what's your single best piece of communications advice? In this special episode, you'll hear from twenty of the world's top communicators — including Adam...

17 Jun 22min

The Status Game Running Your Work Life with Will Storr

What really motivates people? Most leaders think money or ambition, but it's something far more powerful: story and status. In this episode, bestselling author Will Storr (The Status Game, The Scien...

10 Jun 31min

How Leaders Get People to Want to Follow Them

Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great sto...

3 Jun 24min

How Leaders Get What They Want Without Winning Arguments

The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail. I...

27 Mai 25min