#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(514)

#388: Blaze Pizza: Personalizing the Guest Experience through Perseverance and a Passion for Customer Engagement

#388: Blaze Pizza: Personalizing the Guest Experience through Perseverance and a Passion for Customer Engagement

Send a text Elevating customer loyalty while driving personalized content, experiences, and incentives that truly resonate with the customer is critically important in today’s marketplace. Loyalty360’...

31 Jul 202422min

#387: Loyalty360 Loyalty Live | Jonathan Silver, Engage People

#387: Loyalty360 Loyalty Live | Jonathan Silver, Engage People

Send a text Engage People is a technology innovation company with a vision to bring technology to the forefront to enable a better customer experience. The company seeks to leverage today’s technologi...

23 Jul 202422min

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

Send a text In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Ber...

17 Jul 202417min

#385: Loyalty360 Loyalty Live | Nowell Outlaw, Switchfly

#385: Loyalty360 Loyalty Live | Nowell Outlaw, Switchfly

Send a text Switchfly was founded in 2003 as a travel technology startup. Today, Switchfly is a travel experience platform that allows brands to create memorable moments for employees. As a concept, t...

16 Jul 202419min

#384: Tim Hortons: Cultivating and Increasing Customer Engagement by Leveraging a Unique and Innovative Approach

#384: Tim Hortons: Cultivating and Increasing Customer Engagement by Leveraging a Unique and Innovative Approach

Send a text Affectionally labeled as the “most Canadian brand in Canada,” Tim Hortons is a beloved quick-service restaurant (QSR) featuring coffee and other beverages, delicious donuts, breakfast favo...

15 Jul 202421min

#383: Stop & Shop: Increasing Customer Engagement by Leveraging In-store Technology

#383: Stop & Shop: Increasing Customer Engagement by Leveraging In-store Technology

Send a text The company that would eventually become Stop & Shop was founded in 1914 when the Economy Grocery Store opened in Somerville, MA. In four short years, 32 stores made up the thriving grocer...

10 Jul 202430min

#382: Loyalty360 Loyalty Live | Tim Glomb, Wunderkind

#382: Loyalty360 Loyalty Live | Tim Glomb, Wunderkind

Send a text Wunderkind works alongside clients using an AI-driven performance marketing solution, helping them form stronger brand-audience connections through identification resolution and hyper-pers...

9 Jul 202422min

#381: Great Wolf Lodge: Making an Impact on the Full Customer Experience by Evolving Customer Loyalty

#381: Great Wolf Lodge: Making an Impact on the Full Customer Experience by Evolving Customer Loyalty

Send a text With more than 20 locations in the U.S., Great Wolf Lodge is a popular chain of hotels featuring water parks and attractions that engage guests with a diverse set of lodging and dining opt...

3 Jul 202412min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-investering-gjort-enkelt
rss-markedspuls-2
rss-andelige-tanker-med-camillo