#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(513)

Loyalty360 Loyalty Live | Michael Snyder, Comarch

Loyalty360 Loyalty Live | Michael Snyder, Comarch

Send a text Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and ana...

14 Nov 202319min

Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom

Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom

Send a text In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution...

7 Nov 202323min

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Send a text Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its ince...

31 Okt 202323min

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

Send a text At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Potter...

26 Okt 202324min

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Send a text Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (...

24 Okt 202322min

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Send a text For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clien...

17 Okt 202314min

Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Send a text The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa country...

17 Okt 202326min

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

Send a text Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together ov...

13 Okt 202321min

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