#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(513)

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Send a text Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarte...

14 Aug 202321min

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Send a text Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since...

9 Aug 202326min

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Send a text Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organi...

8 Aug 202319min

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Send a text Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordin...

4 Aug 202319min

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Send a text Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most...

2 Aug 202326min

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Send a text Mark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors,...

31 Jul 202310min

Loyalty360 Loyalty Live | Eric Dean, Banyan

Loyalty360 Loyalty Live | Eric Dean, Banyan

Send a text Loyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Jul 202318min

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Send a text Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and ...

24 Jul 202324min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
utbytte
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-politisk-preik
okonomiamatorene