#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(513)

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Send a text Mark Johnson, CEO of Loyalty360, spoke with Dave Canty, SVP, Head of Loyalty at Bilt Rewards, about the innovation of Bilt’s loyalty program, how it leverages strategic partnerships, and h...

26 Apr 202322min

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Send a text Loyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Apr 202317min

Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty

Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty

Send a text Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at KOA, about her upcoming presentation at the 2023 Loyalty Expo on collecting and leveraging ...

25 Apr 20235min

IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience

IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience

Send a text IKEA Canada is an award finalist for this year’s Loyalty360 Awards for the Employee Engagement & Impact category at the upcoming Loyalty Expo, held May 8-10 in Orlando, FL. Mark Johnson, C...

21 Apr 20232min

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

Send a text Mark Johnson, CEO of Loyalty360, spoke with Andres Barry, President of JetBlue Travel Products, about the brand’s customer loyalty strategy, how they engage with customers and innovate the...

19 Apr 202326min

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Send a text Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it us...

14 Apr 202310min

Donatos 2023 Loyalty Expo Session: Building Personalization and Emotional Loyalty into the Rewards Program

Donatos 2023 Loyalty Expo Session: Building Personalization and Emotional Loyalty into the Rewards Program

Send a text Donatos was recently named a finalist for this year’s Loyalty360 Awards, presenting in the Customer Loyalty Strategy category at Loyalty360’s Loyalty Expo, May 8-10 in Orlando. At the even...

13 Apr 20231min

Loyalty360 Loyalty Live | Jonathan Silver, Engage People

Loyalty360 Loyalty Live | Jonathan Silver, Engage People

Send a text Loyalty360's Mark Johnson interviews Jonathan Silver, Engage People, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

4 Apr 202323min

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