#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Send a text By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insi...

1 Mar 202316min

Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch

Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch

Send a text Loyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Feb 202313min

Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal

Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal

Send a text Loyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry landsca...

14 Feb 202315min

Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships

Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships

Send a text Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant b...

13 Feb 202322min

Wrapping Up Rewards: Chipotle’s Recipe for Success

Wrapping Up Rewards: Chipotle’s Recipe for Success

Send a text Jason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic...

9 Feb 202317min

Loyalty360 Loyalty Live | Robert Passikoff, Brand Keys

Loyalty360 Loyalty Live | Robert Passikoff, Brand Keys

Send a text Loyalty360's Mark Johnson interviews Robert Passikoff, Brand Keys to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

7 Feb 202333min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send a text Loyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Jan 202322min

Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next

Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next

Send a text Loyalty360's Mark Johnson interviews Tom Madden and Bindu Gupta, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

24 Jan 202318min

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