#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

Loyalty Expo Award Winner – MGM Resorts

Loyalty Expo Award Winner – MGM Resorts

Send a text Anil Mansukhani is the Vice President of Loyalty Marketing, and Traci Mason is the Vice President of Brand Marketing at MGM Resorts. MGM Rewards, the brand’s reimagined loyalty program, wa...

14 Okt 20229min

Loyalty360 Loyalty Live | Stephanie Meltzer-Paul, SessionM

Loyalty360 Loyalty Live | Stephanie Meltzer-Paul, SessionM

Send a text Loyalty360's Mark Johnson interviews Stephanie Meltzer-Paul, SessionM, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

11 Okt 202218min

Loyalty360 Loyalty Live | David Andreadakis, Kobie

Loyalty360 Loyalty Live | David Andreadakis, Kobie

Send a text Loyalty360's Mark Johnson interviews David Andreadakis, Kobie, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Sep 202216min

Loyalty360 Loyalty Live | Bill Schneider, SheerID

Loyalty360 Loyalty Live | Bill Schneider, SheerID

Send a text Loyalty360's Mark Johnson interviews Bill Schneider, SheerID, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

15 Sep 20229min

Live on the Scene+ - Loyalty Program Shows No Signs of Slowing

Live on the Scene+ - Loyalty Program Shows No Signs of Slowing

Send a text Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10...

14 Sep 202222min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send a text Loyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Contribute to the 2023 ...

13 Sep 202210min

Driving Loyalty through Donation Drives

Driving Loyalty through Donation Drives

Send a text Courtney Eaton is the President of Logistics at Funds2Orgs, a creative fundraising organization that supplies micro-enterprise partners in 26 developing countries worldwide with new and ge...

6 Sep 20229min

Fans Applaud Vivid Seats Loyalty Rewards

Fans Applaud Vivid Seats Loyalty Rewards

Send a text Loyalty360 CEO Mark Johnson spoke with Tyra Neal, Chief Marketing Officer of Vivid Seats, about the company’s innovative customer loyalty rewards program, its recent partnership with Rolli...

2 Sep 202219min

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