#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

Escaping to Paradise with Margaritaville Perks

Escaping to Paradise with Margaritaville Perks

Send a text Claudia Infante is the Senior Vice-President of Revenue Strategy at Margaritaville, a global hospitality and lifestyle brand with headquarters in Orlando, Florida. Loyalty360 CEO Mark Joh...

13 Apr 202222min

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Send a text Chad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee. Loyalty360 CEO Mark Joh...

11 Apr 202219min

Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali

Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali

Send a text Loyalty360's Mark Johnson interviews Eugenia Blackstone, Iris Powered by Generali, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

5 Apr 202224min

Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series

Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series

Send a text The Intesa Sanpaolo Reward loyalty program has undergone a deep revolution over the years, increasing strings to its bow with several engagement layers, gradually revamping its features th...

31 Mar 202228min

Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment

Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment

Send a text Beth Johnson is the Chief Experience Officer at Citizens Financial, a full-service national bank offering a broad range of retail and commercial banking products and services. Loyalty360 C...

31 Mar 202217min

Brides Say “I Do” to David’s Bridal Diamond Loyalty Program

Brides Say “I Do” to David’s Bridal Diamond Loyalty Program

Send a text Jim Marcum is the Chief Executive Officer for David's Bridal, a national and intentional retailer of bridal and formalwear with headquarters in Conshohocken, Pennsylvania. Loyalty360 CEO M...

24 Mar 202230min

Loyalty360 Loyalty Live | Joe Pino, Clutch

Loyalty360 Loyalty Live | Joe Pino, Clutch

Send a text Loyalty360's Mark Johnson interviews Joe Pino, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

22 Mar 202217min

Newk's Eatery Fast-Casual Restaurants Launches New Loyalty Program to Further Enhance Customer Experience

Newk's Eatery Fast-Casual Restaurants Launches New Loyalty Program to Further Enhance Customer Experience

Send a text Denise Pedini is the Senior Vice-President of Guest Experience at Newk's Eatery, a fast-casual restaurant with over 100 locations in 14 states. Loyalty360 CEO Mark Johnson met with Pedini ...

21 Mar 202221min

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