20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries

20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.

In Today's Episode We Discuss:

00:00 – The $3.3B Growth Engine Behind ElevenLabs

04:55 – Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong)

15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work

20:15 – How to Build Sharded Growth Teams That Actually Scale

26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product

33:00 – The Truth About CAC, Payback, and Performance Marketing in AI

39:05 – SEO Isn't Dead: The Mini-Tool Strategy You Should Steal

44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales

48:40 – Why You Don't Need PMs and the Rise of Growth-Led Product Teams

Episoder(1437)

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20VC: Anthropic Raises $30BN from Microsoft and NVIDIA | NVIDIA Core Business Threatened by TPU | Sam Altman's "War Mode" Analysed | Sierra Hits $100M ARR: Justifies $10BN Price? | Lovable Hits $200M ARR & Rumoured $6BN Round

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20VC: Base44's Maor Shlomo on How Vibe Coding Will Kill SaaS and Salesforce | Why it is BS that Vibe Coding Platforms Do Not Have Defensibility and Bad Margins | Why He Worries About Google, Not Replit and Lovable | Why Long Anthropic, Not OpenAI?

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Max Altman is Co‑Founder & Managing Partner at Saga Ventures, a US$125 M early‑stage fund.  Before Saga Max was an investor with Apollo Projects, Hydrazine Capital and Altman Capital (where he helped ...

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20VC: Cursor Raises $2.3BN: Who Wins the Coding War | Peter Thiel and Softbank Sell NVIDIA: Analysed | Why Venture Capital Will Hit $1TRN and the Opening of Retail | Why Stripe and the Best Companies Will Never Go Public

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