19 The Positive Domino Effect of Creating Trusted Relationships with David L. Hancock

David Hancock is the Founder of Morgan James Publishing and The Ethan Awards, and has co-authored twelve books including "Guerrilla Marketing for Writers", "The Entrepreneurial Author" and the New-York Times Best Seller "Performance Driven Thinking". He was selected for Fast Company Magazine's Fast 50 for his leadership, creative thinking, significant accomplishments, and his significant impact on the industry over the last ten years.

In today's episode of Small-Time Leaders, David L. Hancock shares how not following his coworker's advice helped him build better relationships with his clients on the banking industry. While his coworker focused on increasing his personal one-time benefit of the transaction David looked at the long-term benefit of the transaction by highlighting the client's needs before his payout. David shares the importance of building trust and putting people's needs before your own will create a domino effect of referrals down the road.

David L. Hancock is also a Wall Street Journal and USA Today bestselling author. NASDAQ cites David as one of the world's most prestigious business leaders, and he is reported to be the future of publishing. Hancock also serves as President of the Executive Board for Habitat for Humanity Peninsula & Greater Williamsburg and is Chairman of the Board of The National Center for the Prevention of Community Violence.

Connect with David via Twitter at @DavidHancock.

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