25: Hiring for Heart: Liel Cheri’s Guide to Building a Caring Team

“If you want peace of mind and have quality of life, don't try to figure things out on your own.” - Liel Cheri

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

_______

Episode Summary: In this episode of True Grime Stories, I sit down with the amazing Liel Cheri, founder of Cinderella’s Cleaning Maid Services in Georgetown, Texas. In less than three years, Liel and her husband turned their post-pandemic restart into a nearly 7-figure cleaning business—and she shares exactly how they did it.

Liel opens up about the chaos of turnover, the emotional weight of starting over, and the game-changing decision to implement structured systems. You'll hear how she learned to interview differently, build loyalty, and inspire team members who actually care. If you’re struggling with hiring or holding on to good people—this episode will give you clarity, encouragement, and real steps forward.

Key Topics:

• Restarting a cleaning business after losing it all
• Overcoming high employee turnover with the right systems
• The power of building a strong, caring team culture
• How to identify values-aligned employees during interviews
• Using structured team meetings to build connection and trust
• Creating a pay structure that encourages loyalty and excellence
• Shifting from chaos to a systematized, scalable operation
• Empowering team members to take pride in their work
• Why caring about your team translates to long-term success
• Leveraging CBF tools to create processes that stick

Guest’s Information:

• Learn more about Cinderella’s Cleaning Maid Services at www.cinderella-serv.com
• CBF (Cleaning Business Fundamentals) – A business coaching program

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson