How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.

Hit PLAY to hear:

  • 🩸 How one accidental discovery led to a booming eCommerce biz!
  • ♻️ Ditch the guilt! Learn how sustainability can actually boost sales.
  • 💰 Product expansion secrets: What to sell when you only sell ONE thing...
  • 📣 The real deal on purpose-driven marketing (it's NOT what you think).
  • 🌍 From India to the UK: Mastering eCommerce in totally different markets.
  • 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision.

Key timestamps to dive straight in:

[06:28] UK-India eCommerce and Wholesale Business

[09:22] "Sustainability & Period Poverty Solutions"

[13:19] Cycle & Carbon Footprint App

[14:45] "Balancing Purpose and Product in Marketing"

[19:19] Listen to Ira’s Top Tips!

Full episode notes here: https://ecmp.info/544

.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(622)

How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It

How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in A...

3 Nov 202527min

What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.  In this episode of the special WWYD? (What Would You Do?) series, Janis answers the b...

27 Okt 202534min

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and d...

20 Okt 202535min

How COOK Became a £150 Million Food Retailer with James Rutter

How COOK Became a £150 Million Food Retailer with James Rutter

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across ...

13 Okt 202538min

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the p...

6 Okt 202534min

Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which...

29 Sep 202535min

WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture...

22 Sep 202530min

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer...

15 Sep 202533min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
rss-markedspuls-2
lederpodden
pengesnakk
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
boligbobla