Pascale Arguinarena (Utiq): cross-device addressability in digital advertising through telco-powered identifiers

Pascale Arguinarena (Utiq): cross-device addressability in digital advertising through telco-powered identifiers

Can telco-powered identifiers overcome their own privacy challenges in their attempt to replace third-party cookies or email-based alternatives?

Pascale is the Data Protection Officer at Utiq, a European based AdTech company. She has been working in privacy and data protection ever since completing her degree in Law, including roles at fashion group Arcadia and Vodafone Group. Pascale’s main goal is always to put privacy at the heart of the business.

Utiq’s mission is to enable more responsible digital marketing by offering a telco powered privacy-first technology to Brands, Publishers and Tech Vendors operating in the adtech ecosystem. The Utiq technology consists of online identifiers which can be used to support and optimize digital marketing, advertising and analytics activities, whilst offering individuals enhanced choice, control and transparency, including via the application of privacy-centric controls and a dedicated privacy portal for end users, known as consenthub.

Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc. It has continued to gain support from numerous other leading telecom operators across Germany, France, Spain, Austria and soon expanding to the UK and Italy.

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Episoder(124)

Erica Irvin (Lowe’s): the new boundaries of the discipline

Erica Irvin (Lowe’s): the new boundaries of the discipline

Are privacy compliance and AI governance poised to remain stand-alone practices within the large enterprise? What is their interplay with an all-encompassing compliance effort? How will we deal with c...

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Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring

Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring

What is “manipulative design”? How does this concept differ from “dark patterns”? How could we expand website and mobile app monitoring to a company’s ad stack?  Boltive’s Christine Desrosiers has joi...

27 Jul 202532min

Ansuman Acharya (Airbnb): What is Privacy UX?

Ansuman Acharya (Airbnb): What is Privacy UX?

Could transparency and control requirements be seamlessly integrated within delightful customer journeys? How has a famously design-led company (Airbnb) mastered Privacy User Experience? Ansuman Achar...

19 Jul 202529min

Nathalie Barrera: NIS2 (EU) and the interplay between cybersecurity, privacy, AI, and IoT data laws

Nathalie Barrera: NIS2 (EU) and the interplay between cybersecurity, privacy, AI, and IoT data laws

Will EU cybersecurity laws result in new global standards? Should companies handle NIS2 compliance in concert with GDPR, AI Act, or Data Act requirements? Does it make sense to take data localization ...

13 Jul 202530min

Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence

Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence

How do we move from mere words to actual baked-in privacy? Can built-in alerts, code scanning tools, or server-side auditing make life much easier for DPOs and legal teams?  We are joined by Vaibhav A...

7 Jul 202528min

John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems?

John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems?

John Pavolotsky is a partner at Stoel Rives in San Francisco. He is co-chair of the firm's AI, Privacy & Cybersecurity group and focuses his practice on data privacy, information security, and complex...

30 Jun 202527min

Thomas Ghys: The privacy engineer as a translator, an auditor, and a programmer

Thomas Ghys: The privacy engineer as a translator, an auditor, and a programmer

Who can really claim to be a privacy engineer? Does this change in the digital marketing arena? What is the winning formula to integrate this role within the company’s privacy practice? Thomas Ghys ha...

21 Jun 202528min

Cillian Kieran (Ethyca): Privacy Tech spotlight III - compliance as an engineering challenge

Cillian Kieran (Ethyca): Privacy Tech spotlight III - compliance as an engineering challenge

Can we shift the focus from documentation to technical implementation? How can we bridge the cultural differences between legal teams and engineers? What do we mean with open-source data classificatio...

14 Jun 202527min

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