Madvertising

Madvertising

From skateboarding bulldogs to drumming gorillas, modern advertising is teeming with wacky characters and far-fetched fantasies, often with little relation to the product actually being promoted. But why? If you have found yourself wondering how mad marketing in all its forms actually works to get us to buy things, join us as we take a look at the science supporting the strategies of the world's biggest brands. We'll be talking to marketing experts to uncover what makes a successful campaign, and the techniques agencies use to test the tautness of our heart strings while viewing their ads.... Like this podcast? Please help us by supporting the Naked Scientists

Episoder(1213)

New monkeypox virus strain, and Chernobyl's dome damaged

New monkeypox virus strain, and Chernobyl's dome damaged

On this week's news podcast, Emory University's Boghuma Titanji on the discovery of a new strain of monkeypox in the UK, and efforts to curb the virus with a breakthrough vaccine. Plus, the drone damage to the shield preventing radiation leaking from the Chernobyl nuclear site, evidence from southern England that Neanderthals deliberately made fire 400,000 years ago, and we ask how we can overcome the so-called winter blues... Like this podcast? Please help us by supporting the Naked Scientists

12 Des 31min

Titans of Science: Paul Davies

Titans of Science: Paul Davies

Titans of Science is all about showcasing science superstars making huge breakthroughs and giant leaps foward in their scientific realms. In this episode, we turn the telescope around around to consider the extremely strange effects that kick in when physics shrinks down to the atomic scale. We are, of course, taking a tour through the world of quantum mechanics, and our guide is the physicist, writer and broadcaster Paul Davies. Like this podcast? Please help us by supporting the Naked Scientists

9 Des 31min

Facial recognition tech, and Russia destroys launchpad

Facial recognition tech, and Russia destroys launchpad

Coming up, we explore the UK's plans to rollout facial recognition technology. Is it a bold move to catch violent criminals, or scientific and ethical overreach? Also, why volcanic eruptions may have aided the spread of the second wave of the Black Death in Europe, what caused damage to Russia's space launchpad in Kazakhstan, and whether bacteria can help us build habitats on Mars. Like this podcast? Please help us by supporting the Naked Scientists

5 Des 27min

Titans of Science: Georgina Long

Titans of Science: Georgina Long

The Naked Scientists welcome the return of a new series of Titans of Science, where the world's scientific, medical, and technological pioneers tell us about the significance of their work. Today's episode features Georgina Long, the director of the Melanoma Institute Australia, who has used groundbreaking techniques to overcome the disease. Melanoma is a type of cancer that is particularly common in Georgina's homeland, and she has been telling Chris Smith how her work has made her one of Australia's most recognisable scientists... Like this podcast? Please help us by supporting the Naked Scientists

2 Des 30min

Prostate cancer screening, and DNA building blocks in Bennu

Prostate cancer screening, and DNA building blocks in Bennu

On this week's news podcast, the former UK prime minister, David Cameron, calls for prostate cancer screening following his diagnosis. But does it really help to know you have the disease? Also, we find out about the DNA composition of the carbon-rich asteroid Bennu, the underlying cause of Santorini's recent earthquakes, and scientists discover where domestic cats came from... Like this podcast? Please help us by supporting the Naked Scientists

28 Nov 28min

New ways to combat the Antibiotic Apocalypse

New ways to combat the Antibiotic Apocalypse

Today, synthetic bacteriophages, a breakthrough vaccine for TB, and how unpicking the pathways used to make antibiotics are helping scientists to combat rising rates of antimicrobial resistance around the world... Like this podcast? Please help us by supporting the Naked Scientists

25 Nov 32min

Small modular reactors for Wales, and moss survives in space

Small modular reactors for Wales, and moss survives in space

In the news, why the UK appears to be betting big on small modular nuclear reactors. Also, Iran seeds the skies in bid to end its worst drought in decades. And moss grows fat on a rolling stone - but a new study claims it can survive in space. We'll explore the significance. Like this podcast? Please help us by supporting the Naked Scientists

21 Nov 30min

A climate COP out?

A climate COP out?

Today, we're analysing the COP30 conference in Brazil, asking whether the will to tackle climate change is drying up. Like this podcast? Please help us by supporting the Naked Scientists

18 Nov 31min

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