Madvertising

Madvertising

From skateboarding bulldogs to drumming gorillas, modern advertising is teeming with wacky characters and far-fetched fantasies, often with little relation to the product actually being promoted. But why? If you have found yourself wondering how mad marketing in all its forms actually works to get us to buy things, join us as we take a look at the science supporting the strategies of the world's biggest brands. We'll be talking to marketing experts to uncover what makes a successful campaign, and the techniques agencies use to test the tautness of our heart strings while viewing their ads.... Like this podcast? Please help us by supporting the Naked Scientists

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Episoder(1297)

What is menopause, and how can you manage it?

What is menopause, and how can you manage it?

Today, Rachael Ralph explores menopause and perimenopause. This episode features renowned gynecologist Heather Currie on what we know about this stage of life and who it affects; GP and broadcaster Ni...

13 Okt 31min

Plague death in Russia, and the 2026 Nobel Prizes

Plague death in Russia, and the 2026 Nobel Prizes

A 28-year-old Russian researcher has reportedly died after contracting pneumonic plague. What do we know about this medieval-era disease? Plus, we unpack the 2026 Nobel Prizes, the world's first self-...

9 Okt 36min

Why AI is changing everything

Why AI is changing everything

In this special episode, in partnership with Frontiers Science House, we launch our new Why? series by asking one of the biggest questions of our time: Why AI? Why has artificial intelligence advanced...

6 Okt 36min

Cancer drug gene screen, and world's most powerful rocket

Cancer drug gene screen, and world's most powerful rocket

New CRISPR technology tool uncovers genes that have become resistant to chemotherapy drugs. We speak with the scientist behind the cancer discovery. Plus, how butterflies use their wing patterns to co...

2 Okt 33min

What is heart disease, and how can it be tackled?

What is heart disease, and how can it be tackled?

Today, in partnership with British Heart Foundation (BHF), we take on the world's biggest killer: heart disease. This episode features BHF's Ruth Goss on why this disease kills so many people; Will Wa...

29 Sep 32min

Kent's meningitis outbreak, and heat-loving amoeba

Kent's meningitis outbreak, and heat-loving amoeba

Coming up, scientists discover why the UK's recent men B outbreak was so severe. How did they do it? Also ahead: an international study suggests that bats originated in Europe 65 million years ago; ho...

25 Sep 31min

The magic of mushrooms and the science of fungi

The magic of mushrooms and the science of fungi

Coming up, we forage for mushrooms to unearth fascinating alternative uses for fungi, from cleaning up pollution and making building materials to treating mental health. This episode, produced by Laur...

22 Sep 37min

AI poses biosecurity risk, and the ice that doesn't shatter

AI poses biosecurity risk, and the ice that doesn't shatter

Coming up: lawmakers scramble to stop AI from being used to develop bioweapons. What has spooked the experts? Plus, we look at how childhood chemotherapy can leave genetic scars on organs, raising dis...

18 Sep 31min

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