Ep. 52: Three Tactics to Stop Summer Melt

In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle. From boosting post-deposit engagement with 90% email open rates to winning back withdrawn students with a creative goodbye message, these stories from real enrollment pros are packed with actionable ideas for reducing summer melt.

Guest Names:
Darcy Porter, Director of Content Strategy, SUNY Brockport
Kristin Miller, Communication Manager, Frostburg State University
Sean Whitten, Director of Strategic Partnerships, Southern Methodist University

Guest Socials:
Kristin - https://www.linkedin.com/in/kristinmlr/
Sean - https://www.linkedin.com/in/seanewhitten/

Guest Bios:
Darcy Porter is the Director of Content Strategy at SUNY Brockport, where she focuses on web content, enrollment marketing, and social media. She is passionate about pushing boundaries and continually seeking innovation in the ways in which Brockport, and all of higher ed, communicates to prospective students. When Darcy is not scrolling TikTok or attending her kids’ soccer games, she enjoys traveling, skiing, and snuggling every dog she sees.

Kristin Miller believes good communication brings people together. It invites people in and makes organizations and their services accessible. As the Recruitment Communication Manager at Frostburg State University, she works to create thoughtful, human-centered messaging to connect with students and parents. With a background in higher education and nonprofit communication, Kristin has spent her career blending strategy with storytelling, helping institutions build trust. She’s got a special fondness for email communication and making sure the content she creates provides value.

Sean Whitten works as the inaugural Director of Strategic Partnerships for Southern Methodist University (SMU) in Dallas, TX. Known for his imaginative learning approach and curiosity, Sean fosters inclusive environments that elevate and empower families, staff, and students in the college admission process and on campus. His 14 years of work span college admissions, enrollment management, and communications and marketing.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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