Best of 2025 | The Future of Customer Experience: AI Agents, Machine Customers and What CEOs Must Know

Best of 2025 | The Future of Customer Experience: AI Agents, Machine Customers and What CEOs Must Know

As we close out the year, we're bringing you some of 2025's standout ThinkCast episodes. Today's episode, originally released in May, dives into the rapid emergence of machine customers and how AI agents are transforming customer experience looks:

In this episode of Gartner ThinkCast, we explore what customer experience looks like today — a world where your most valuable customers might not even be human. Gartner Distinguished VP Analyst Don Scheibenreif joins host Alexis Wierenga to unpack how CEO perceptions, AI agents and machine customers are reshaping CX strategy.

Drawing from Gartner's latest CEO research, Don shares critical insights on the shift in customer expectations, the rapid emergence of autonomous buyers and the emotional impact of AI adoption. Whether you're designing for humans, machines or both, this episode offers a roadmap for getting customer experience right in an AI-first future.

Tune in to discover:

  • Why CEOs may not know their customers as well as they think
  • What machine customers are and why they matter now
  • The key blind spots in AI-driven CX strategies
  • How to balance automation and humanity to create trust

Dig deeper:

Episoder(291)

The 4 Cs of Manager Communication: How to Build Trust, Clarity and Engagement

The 4 Cs of Manager Communication: How to Build Trust, Clarity and Engagement

Managers are stretched thin, but remain the most powerful voice for employee trust. In this episode of ThinkCast, Gartner VP Analyst Alexandra Earl introduces the 4 C's of Manager Communication Compet...

28 Apr 18min

AI After the Hype: Why Scaling Value Means Quitting More

AI After the Hype: Why Scaling Value Means Quitting More

AI hype hasn't disappeared, but patience has.  In this episode of ThinkCast, recorded from the Gartner CIO Leadership Forum Opening Keynote, Gartner VP Analyst Tori Paulman breaks down why many AI ini...

21 Apr 25min

The "AI-Free" Trust Disruption: Backlash or the Future of Responsible AI?

The "AI-Free" Trust Disruption: Backlash or the Future of Responsible AI?

AI is now everywhere, but trust is breaking down just as fast. As synthetic content floods our feeds and workflows, leaders face a new question: when does AI help, and when does it quietly undermine c...

14 Apr 24min

The AI Upskill Most Teams Are Overlooking

The AI Upskill Most Teams Are Overlooking

Most AI initiatives don't fail because the technology is wrong; they fail because the humans around it stop thinking as carefully as they used to. In this episode of ThinkCast, recorded from a live se...

7 Apr 31min

Human Moments That Matter in an AI‑Driven Customer Experience

Human Moments That Matter in an AI‑Driven Customer Experience

AI can answer faster, personalize at scale, and automate entire customer journeys, but it can't make someone feel seen. In this episode of ThinkCast, recorded from a live session at Gartner CIO Leader...

31 Mar 24min

How AI Really Thinks — and Why It Hallucinates

How AI Really Thinks — and Why It Hallucinates

In this episode of ThinkCast, we explore one of the most persistent — and evolving — challenges with AI: hallucinations. Gartner Chief of Research Chris Howard breaks down what hallucinations really a...

24 Mar 13min

AI Is Ready, Your Workforce Isn't: Why AI ROI Falls Short

AI Is Ready, Your Workforce Isn't: Why AI ROI Falls Short

Most organizations don't have an AI problem — they have a human readiness problem. Despite massive investment and accelerating adoption, most AI initiatives are falling short of real business impact. ...

17 Mar 19min

No APIs, No AI: Organizing Software Engineering for Today's AI Reality

No APIs, No AI: Organizing Software Engineering for Today's AI Reality

How should software engineering evolve for the age of AI? As organizations rush to weave GenAI and agentic AI into every product and workflow, engineering teams face a new reality: you can't scale AI ...

10 Mar 17min

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