Every Story’s an Ad Now
Adspeak27 Mai 2025

Every Story’s an Ad Now

Batman’s selling insurance. Sally is unreasonably excited about mayonnaise. Morpheus has more than a few chip flavors to offer. Welcome to Warner Bros. Discovery’s Storyverse – where your favorite characters become the face of your household products. On this episode of Adspeak, Editor in Chief Ryan Joe and Deputy Editor Bill Bradley unpack the strategy, risks, and ripple effects of turning every story and every beloved character into a sales channel.

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Episoder(57)

The Marketing CEO: Why Leadership Now Starts with Brand

The Marketing CEO: Why Leadership Now Starts with Brand

In this episode of Adspeak by ADWEEK, host Rob Klara sits down with a panel of leaders redefining the modern CEO role. Featuring Bing Chen (CEO and Co-Founder, Gold House), Jessica Schinazi (CEO, Away...

30 Apr 27min

The Funnel Is Dead: Now What? Conversations with Sephora, SmartCommerce, Liquid Death, and More

The Funnel Is Dead: Now What? Conversations with Sephora, SmartCommerce, Liquid Death, and More

In this episode of Adspeak by ADWEEK, host Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Featuring Jennifer Silverberg (CEO, SmartCommerce), Benoit Vatere (Chief M...

28 Apr 43min

How Popeyes Turns Cultural Moments Into Measurable Sales

How Popeyes Turns Cultural Moments Into Measurable Sales

In this week's Adspeak by ADWEEK, host Brittany, Creative Editor at ADWEEK, speaks with Bart LaCount, SVP and CMO at Popeyes, and Joe Maglio, CEO at Cheil Agency Network, about how Popeyes became a ...

23 Apr 22min

PR Meets Influence: The New Engine of Brand Growth

PR Meets Influence: The New Engine of Brand Growth

In this week's episode of Adspeak by ADWEEK, Dana Paolucci, Head of Engagement Marketing at Unilever’s Dove, joins Raven Walker, SVP of Client Partnerships at Collectively, to unpack how heritage bran...

21 Apr 31min

Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves

Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves

In this week's episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, leads a BrandWeek panel featuring Nadja Bellan-White, Group CEO at M&C Saatchi, Coltrane Curtis, Founde...

16 Apr 41min

Reviving “Obey Your Thirst” Without Losing the Plot or the Culture

Reviving “Obey Your Thirst” Without Losing the Plot or the Culture

In this episode of Adspeak by ADWEEK, host Brittaney Kiefer speaks with Omid Farhang, Founder of Majority and A.P. Chaney, Senior Director of Creative at the Coca-Cola company, about reviving Sprite’...

14 Apr 25min

 AI Governance Isn’t a Barrier: It’s Marketing’s Growth Engine

AI Governance Isn’t a Barrier: It’s Marketing’s Growth Engine

In this episode of Adspeak by ADWEEK, host Rebecca Stewart, Brand Editor at ADWEEK, sits down with Thomas Ranese, CMO at Intuit, and Michael Schanker, CMO at OneTrust, to explore how AI is reshaping m...

9 Apr 29min

How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte

How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte

In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at Tecovas, about scaling a heritage brand without losing authenticity. David explains how the bra...

7 Apr 17min

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