#3. Jeff Coyle, MarketMuse: Can AI Create Content?
In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss: How AI can level up your content marketing. How major advancements in natural language generation (NLG) are transforming the field. Predictions for the future of content marketing as we know it. Plus, major MarketMuse announcements for 2021.
19 Jan 202150min
#2. Christi Olson, Microsoft: Conversational AI
In this episode, our main topic is conversational AI. Paul and Christi discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior. She also answers several questions she gets from her marketing peers: When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up? What is the difference between voice search and digital assistants? How can marketers get started with conversational AI? And what role will it play for the future of marketing?
19 Jan 202156min
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
Mathew is regarded as one of the leading minds on the future of marketing. During his interview, Mathew discusses the “Post AI Consumer,” and how AI has already changed the way consumers connect, find things, interface with technology, and make purchasing decisions. Listen to the show to hear more about: How deep fakes can actually be a positive thing. Shopping on the "edge," and why it’s the next major wave of commerce. How you can adapt to a world in which AI powers everything. Ways to understand and apply AI in your career now.
19 Jan 202145min
Introducing The Artificial Intelligence Show
In The Marketing AI Show, you’ll hear from top authors, entrepreneurs, researchers and executives as they share case studies, strategies and technologies that have the power to transform your business, and your career. Listen to the trailer for more on what to expect.
13 Jan 20213min
