How to Reinvent a Magazine, with Wired’s Katie Drummond

How to Reinvent a Magazine, with Wired’s Katie Drummond

Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue. That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years. As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era. Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up. Help us plan for the future of Channels by filling out a brief survey: ⁠voxmedia.com/survey⁠. Thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(586)

Brian Stelter on the 60 Minutes Mess; Nilay Patel on Apple’s AI Problem

Brian Stelter on the 60 Minutes Mess; Nilay Patel on Apple’s AI Problem

Brian Stelter and Nilay Patel are both covering big, powerful institutions that are undergoing real change, whether they like it or not. Stelter, CNN’s chief media analyst, joins me to talk about the...

10 Jun 1h 6min

How Dhar Mann Turned After-School Specials Into A Billion-View Business

How Dhar Mann Turned After-School Specials Into A Billion-View Business

Dhar Mann’s videos look simple, because they are simple: Someone acts badly, someone learns a lesson, everyone gets a moral by the end. You don’t have to be a kid to enjoy these, but it helps.The busi...

3 Jun 37min

Dow Jones CEO Almar Latour Explains Why Boring Data Is a Great Media Business

Dow Jones CEO Almar Latour Explains Why Boring Data Is a Great Media Business

I think of Dow Jones as The Wall Street Journal, because that’s the part I know — and the part I used to work near/around/inside. But Dow Jones CEO Almar Latour has built a much bigger business around...

27 Mai 46min

Vox Media's Jim Bankoff Explains Why He's Selling to James Murdoch

Vox Media's Jim Bankoff Explains Why He's Selling to James Murdoch

Jim Bankoff has spent nearly 20 years building Vox Media. Now he’s selling a big chunk of it to James Murdoch, who is acquiring Vox Media's Podcast Network - the same one that produces this podcast - ...

20 Mai 28min

Versant CEO Mark Lazarus is Running a Post-Cable Cable Company

Versant CEO Mark Lazarus is Running a Post-Cable Cable Company

Versant is the new company Comcast created when it spun off CNBC, MS NOW, USA and other cable networks it no longer wanted inside the mothership. That makes Mark Lazarus’ job pretty simple to describe...

20 Mai 40min

Condé Nast CEO Roger Lynch on AI, the Met Gala and His Secret Succession Plan

Condé Nast CEO Roger Lynch on AI, the Met Gala and His Secret Succession Plan

Roger Lynch has spent the last seven years trying to turn Condé Nast from a magazine company into a profitable portfolio of global brands. Now he has a new set of problems: Google traffic is disappear...

13 Mai 53min

The Internet’s Let-It-Rip Era, With The Atlantic's Charlie Warzel

The Internet’s Let-It-Rip Era, With The Atlantic's Charlie Warzel

The internet is in its let-it-rip era: more AI slop, more video, more clips — and very little in the way of guardrails or rules. Charlie Warzel, who writes and hosts Galaxy Brain for The Atlantic, jo...

6 Mai 1h 4min

AI Can Make Software Now. That Changes Everything, with Paul Ford

AI Can Make Software Now. That Changes Everything, with Paul Ford

Learn to code, they told us. Then the computers went and learned to code. Now anyone can do it, in theory, courtesy of Claude Code and other vibe coding apps. Tech people I talk to are very, very exc...

29 Apr 53min

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